Best Pos for retailers

  Online shopping has seen a dramatic shift due to the pandemic. $708 billion Spending online in 2020 was 18 percent more than in 2019.   In 2020, 18 percent more money was spent online than in 2019. Brick-and-mortar stores had to adapt quickly in order to avoid going under. The majority of 2020 was spent working with brick-and-mortar stores to build their ecommerce websites. They also increased their technology usage and used data to keep customers interested and ensure smooth operations.   Now that 2020 is over, it's time for independent retailers to finish their websites and compete with the big retail chains. Factors that Influence Consumer Purchasing Decisions A new report was conducted by iAdvize YouGov and, the most popular conversational platform used by retailers around the globe, surveyed 1,342 Americans to find out what factors were most influential in influencing shoppers' buying decisions.   The most important factor was the opinions of other customers (...

  The COVID-19 pandemic changed the business model of entire industries.   Ecommerce is not an exception. The virus caused brick-and-mortar stores to close for several months. It continues to make it difficult for people to shop in person, even with a possible vaccine. Ecommerce, on the other hand continues to grow as the pandemic continues.   Online shopping is now the preferred channel for shoppers and they will continue to do so out of convenience and habit.   It is difficult to predict the future of brick-and-mortar shops, but ecommerce is projected to continue its rapid growth.   As new needs and rapidly-changing world events place ecommerce at the forefront of global growth, five trends are emerging. Customers' Buying Behaviors and Expectations will continue to change There are many factors that influence how and why cross-border retail will be affected.   As they search for products that they can't get in their home markets, more people will shop cro...

  Meet Sophie, the (imaginary!) owner of a small gift shop in Massachusetts.   Her store was buzzing before COVID-19 because of her reputation for selling unique and high-quality gifts.   People would linger, sip hot cider and drink free coffee, and then be enticed to purchase more. Sophie was as heartbroken as her sales revenue when the pandemic struck and she had to close down shops similar to hers temporarily.   What could they do to bring them back?   Digital/Internet strategies that are more effective -- especially before the holiday season. Sophie saw that the holidays looked different this year.   She analyzed Google's latest research on U.S. holiday shoppers and found that: 69% would buy more online than they did in the past 77% prefer to shop online for ideas than in brick-and mortar stores 66% would buy more from nearby, smaller businesses After a few months of struggling with her website and social media presence, she realized that the best gift ...

  Marvin Chow (VP of Marketing) and Kate Standford (Managing Director for Ads Marketing, Google), share their thoughts on four COVID-era trends.   Shaifali Nathan (Director of Large Customer Marketing and Events in APAC) shares APAC-specific insights based on the Year in Search report. This will help to show Stanford and Chow's perspectives. It's difficult to say that COVID restrictions that last more than a year have been challenging.   We are pragmatic optimists who are energized and excited by the possibilities of "what's next." But we find the silver linings.   While the pandemic was devastating and disruptive, it also revealed consumer shifts that are already changing the future of marketing. Our at-home experience has been the primary driver of these shifts.   It has changed the way we shop, work, and live.   It has changed the way that we communicate and how we consume content.   Businesses also had to adapt to these changes.   Businesses h...

  Plastic has had a terrible year.   To save sea turtles, people are refusing to use plastic straws.   Officials are passing laws banning plastic shopping bags.   Reusable water bottles sales are on the rise. What does all this have to do fashion?   It's all. As more people realize that fashion (and specifically fast fashion) are the biggest environmental offenders, it is becoming increasingly important. Why is it so important that fashion brands rethink their sustainability strategies?   What can they do to make a positive difference? An authentic commitment Sustainable fashion is not a new trend.   The idea of sustainable fashion originated in 1940s wartime rationing fabric. It really took root in the late 1980s/early 1990s when companies like Patagonia were able to take advantage of the trend.   Sustainability is not just a marketing slogan for the outdoor clothing brand. It's an ethos. Sustainability in fashion has gro...