2019 SXSW and Coachella Set the Bar for Pop-Ups
It's springtime. That means we're officially in the thick of music festivals and pop-ups -- many predominantly 2019 SXSW and Coachella. Since millennials and Gen-Z continue to expand their spending power, restrict their attention span, and gravitate toward the Instagrammable, companies are fighting harder than ever to craft pop-ups that draw clients in faster and hold their attention longer. Nowhere are these tendencies in immersive screens and intricate theming more notable than at 2019 SXSW and Coachella; among the most popular yearly festivals. This past year, the two events featured highly involved pop-ups: by the Dolls Kill Quickie Mart into the Calvin Klein #MYCALVINS home , these ephemeral campaigns capitalize on the demand for companies to be one step ahead of the curve to captivate the millennial and Gen Z markets. Image rules In Coachella 2019, many of the very intricate pop-ups comprised immersive spaces where festival goers could take attention-grabbing photos,