Adapting To Changing Consumer Behavior Consumer behavior has changed in ways that we could not have imagined since March 2020. People ate differently. They opted to eat at home over dining out. Many people went months without seeing their family or friends. And they shop differently. Retail workers had to overcome many obstacles to survive. While many small businesses were able navigate these challenges, others might not have been so fortunate. The ones who persevered used a variety of creative strategies to meet demand and reach consumers via the right channel, which was online. Indie retailers must continue to adapt to changing consumer behavior now that some parts of the globe are returning to normality. Habits both Changed and Flux Despite the optimism surrounding relaxed restrictions in the U.S., and other countries, the effects of the pandemic remain fresh in consumers' minds. While brick-and-mortar shops are slowly opening up again, ecommerce has gained more mome
