Social Cause Captures the Imagination of This 8-second Generation: Pop-up Retail Delivers
Yup, you read that right. Gen Z , otherwise called the iGeneration, is active using a highly evolved, eight minute filter in analyzing what is worthy of the attention. That means that each second counts, and social cause marketing will make them notice and accept your message. CSR (Corporate Social Responsibility) is the key Gen Z is notorious for being easily distracted, and frequently have trouble remaining loyal to a brand. But they do concentrate on and are exceptionally commended for their support of social causes -- from saving the rainforest to fighting global warming and easing poverty. After all, according to popular opinion, they do take the job of "saving the world" piled on their two to twenty-something shoulders. Gen Z customers also report that they seem to brands for social content that's both informative and inspirational . And that may be a linchpin in linking with this audience which will generate $29 to $143 billion in direct consumer spending ...