Experiential Commerce: Vision and Value for Unifying the Customer Experience
Buyer expectations are becoming more stringent. Although customer experience professionals work hard to meet these expectations, there is a point when they fall short. A fragmented, poorly integrated digital presence leaves customers confused and reduces revenue. Marketers are trying to fix this problem by incorporating personal brand stories with transactional commerce. The web content management (WCM), and eCommerce platforms they use, must support their efforts, not hinder them. Unifying marketing and eCommerce teams is key to unified customer experience. See our products: Magento 2 point of sale Shopify pos integration Bigcommerce pos app Woocommerce POS Netsuite POS Commercetools POS Vision setting Companies must rethink decades-old methods of going to market in order to shift from transactional to experiential commerce. First, recognize that the product/service is not the primary vehicle of value. To unif...