Posts

Showing posts from June, 2021

How to Sell Handmade Products at Amazon

Image
  How to Sell Handmade Products at Amazon Amazon, the ecommerce giant, has created a section on its website that features handcrafted items.   This new section features artisans from more than 80 countries. It is designed to help small businesses reach more customers.   It begs the question: Should you sell Handmade at Amazon? Handmade at Amazon, just like Etsy is an artisan-only selling space. This means that every item sold is handcrafted by the seller.   Amazon claims that all items are handcrafted and go through an audit process.   Etsy allows sellers to create their own products. Use production partners To assist with the building process. See our products: Magento 2 point of sale Shopify pos  integration Bigcommerce pos  app Woocommerce POS Netsuite POS Commercetools POS Amazon Handmade: Can you sell? Are you able to create unique, customizable products or items that are one-of-a kind?   This is something that you should think about.   Before you head over to Amazon's website

Merchant Survey Reveals 2020 Trends in Ecommerce

Image
  The Ecommerce Trends Survey was conducted by 2Checkout More than 1,200 companies from around the globe participated in the survey. They shared their digital commerce plans, priorities, challenges and goals.   While the companies participating are from a variety of industries and sizes, they all share similar concerns and approaches to ecommerce. 2Checkout Global businesses can monetize with one platform that is unparalleled in its power.   While technology's impact is increasing, businesses are still looking for proven tools to implement immediately. However, 2020 budgets appear promising.   These are additional findings from the survey. Customer experience According to 43% of respondents, this is a major focus.   For 2020, ecommerce's top priorities are brand building and awareness (32%), and analytics (31%).   Optimization initiatives are closely related to analytics. Site cart and mobile optimization account for 48 percent. Selecting the right technology The top challenge

Fashion brands use Instagram Live to engage and sell

Image
  Fashion brands use Instagram Live to engage and sell Brands can now sell directly through social media platforms.   With social distancing and store closures, brands are being creative in how they engage with social media. One of the most recent ways to do this is via Instagram Live. Instagram offers many different advertising strategies to help brands promote themselves on the platform.   A user can either make a purchase through the app, or they will be redirected to the product listing on the brand’s website if they like the merchandise in the picture.   You can pay to have your Instagram post promoted by retailers. Connecting with consumers on a more personal level Instagram's Livestream feature allows users to stream live video streams to their followers and engage in real-time with them.   To alert their followers that they can view live streams, users will use an Instagram Stories ring to highlight their profile picture. Instagram Live was only accessible via mobile before

How insight-driven marketing is key to ecommerce success

Image
  How insight-driven marketing is key to ecommerce success Retailers have faced tough challenges due to the pandemic, with many of them being the most vulnerable.   With falling foot traffic and economic uncertainty, there are opportunities for retailers to improve and evolve their businesses in the digital age. Online shopping has seen rapid growth, and global sales have risen to unprecedented levels. $4 billion The U.S. market is worth more than $1 billion.   The result is that smaller retailers are being forced to embrace digital opportunities, which allow them to reach broader audiences beyond brick-and mortar stores. However, ecommerce is a competitive market. Smarter marketing and better knowledge of the online environment are necessary to tap into its potential.   It is essential to have a real-time view of what works and what doesn't in order to determine where to spend to get the most impact and maximize efficiency. This will require that you learn from the big players and