Dick's is currently testing five store concepts. Here are the reasons.
Dick's is currently testing five store concepts. Here are the reasons. The company is also working on store renovations and expanding its private label reach to ensure it remains in a winning position. Dick's launched four new store concepts in June last year. They also announced the launch date for a fifth. Dick's also created a men's private label and signed brand ambassadors for two of its own brands. All this while undergoing store renovations. This is a huge undertaking for retailers, especially when there are two concepts involved. Dick's first House of Sport location opened in April , with experiential features like a turf field, a rock climbing wall and a batting cage. The company's planned Public Lands concept , which is expected to debut in the second half of the year, is an entirely new banner focused on the outdoors space. Although it may seem like announcements are coming quickly, many have been planned for years. Warren Cheng, Evercore