How to Cross-sell and Upsell Your Way to Higher Revenue With WooCommerce
Two types of customers can bring in revenue for your eCommerce store: Existing customers and new customers. You can increase your sales in both cases by providing relevant and helpful product recommendations through upsells or cross-sells. What is the difference between an upsell or a cross-sell in a sales transaction? An upsell is simply offering the same product but at a higher price. It could be a stronger, more feature-rich or larger version of the product. Takeout restaurants often offer upsells like "Would You Like to Upgrade to a Larger Size?" Cross-selling is when you provide additional product recommendations to complement your original purchase. Upsells can be applied to different versions of the exact same product. Cross-sells can be applied to products that are not the same. Your business may be able to double your revenue by consistently upselling or cross-selling with existing and new customers. This time-tested marketing strategy is a must-have fo