Four COVID-era trends will have a lasting effect on the products and experiences that people want
Marvin Chow (VP of Marketing) and Kate Standford (Managing Director for Ads Marketing, Google), share their thoughts on four COVID-era trends. Shaifali Nathan (Director of Large Customer Marketing and Events in APAC) shares APAC-specific insights based on the Year in Search report. This will help to show Stanford and Chow's perspectives. It's difficult to say that COVID restrictions that last more than a year have been challenging. We are pragmatic optimists who are energized and excited by the possibilities of "what's next." But we find the silver linings. While the pandemic was devastating and disruptive, it also revealed consumer shifts that are already changing the future of marketing. Our at-home experience has been the primary driver of these shifts. It has changed the way we shop, work, and live. It has changed the way that we communicate and how we consume content. Businesses also had to adapt to these changes. Businesses had to be creative