Five Cross-Border Ecommerce Trends to Watch

 

The COVID-19 pandemic changed the business model of entire industries. Ecommerce is not an exception. The virus caused brick-and-mortar stores to close for several months. It continues to make it difficult for people to shop in person, even with a possible vaccine.

Ecommerce, on the other hand continues to grow as the pandemic continues. Online shopping is now the preferred channel for shoppers and they will continue to do so out of convenience and habit. It is difficult to predict the future of brick-and-mortar shops, but ecommerce is projected to continue its rapid growth. As new needs and rapidly-changing world events place ecommerce at the forefront of global growth, five trends are emerging.

Customers' Buying Behaviors and Expectations will continue to change

There are many factors that influence how and why cross-border retail will be affected. As they search for products that they can't get in their home markets, more people will shop cross-border. Ecommerce will be a key tool for shoppers in the long-term and the near future. They will not be restricted to the local market.

The ecommerce market will continue to grow for the baby boomer generation. The state of vaccines around the world could mean that the baby boomer generation will be less likely to travel internationally and may instead choose to shop cross-border for products they might have bought while they were on vacation. They are becoming more comfortable with online shopping, and will likely continue to shop via this channel in the future.

Shipping delays have been caused by disruptions in supply chains in many industries. These bottlenecks have been occurring since the start of the pandemic. Consumers are adapting to them. To ensure delivery on time in the event of a world crisis, customers will place orders sooner, especially around holidays in 2021. Customers may be willing to pay more or adjust their delivery expectations in order to get faster shipping.

These changes can be accommodated by brands offering multiple shipping options to balance delivery speed and shipping cost. International shoppers will appreciate brands that can eliminate the need for cross-docking and minimize delivery delays by working with a partner who is cross-border.

Online retailers will place budgeting at the center of their business

Cross-border ecommerce is heating up. This will make it more difficult to break through the noise. Online retailers will be more careful about their budgets in order to determine the best places to spend their money on paid media, especially online. E-tailers should consider investing in digital marketing in different markets to drive customers to their brand websites. Cross-border ecommerce brands must create a budget for all marketing efforts and plan a smart approach to splitting that budget between all global markets (including domestic). This will drive international traffic to localized experiences in their localized global markets.

Budget allocations for international markets are not the only thing that will change. The way these budgets are used within each market will also vary. The cost of different channels will also vary. Because budgets will not be split equally in different markets, these are important factors to take into account. Paid search terms and ads, such as paid search, are often cheaper in non-U.S. markets. Brands will need to adjust their budgets according to market to get the results they desire with projected acquisition costs.

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Localized Customer Experiences will Heat Up

As ecommerce grows, both new and established brands will be pushing digital frontiers in order to maintain a competitive edge. All international markets will see an increase in customer conversion. Technology will be more important in this area. Brands will put more effort into improving user experience and enhancing checkout flow and customer journey to increase sales.

Multi-currency pricing, local payment options, accurate calculation of duties and taxes, as well as multiple shipping options are all areas that should be localized. They directly impact customer experience. These factors will all impact the conversion rate of an ecommerce website. It can be difficult to get all of these touchpoints correctly localized. There are technologies that simplify this process and allow online brands to get up and running within 1-2 weeks in more than 200 countries.

Mobile-First will follow

A digital-first strategy will require a mobile-first approach. This is why a great mobile experience is essential. This trend continues. More people are now accessing the internet via mobile devices than desktops every year. Not only is it important for customers in the US, but also for international clients, to have a great mobile experience. It is essential that your website is mobile-friendly in all markets to increase sales and expand your business.

Because it allows social media interaction and brand discovery via search engines, mobile has been a huge driver of ecommerce sales. Mobile devices are becoming more popular for shopping via social media channels. Many brands invest heavily in social media advertising to attract customers on these platforms. Your brand should be mobile-optimized and ready for localization so customers can purchase your product from your website.

Cross-Border will launch In-Tandem with Domestic

No longer is it the case that an international ecommerce strategy should be based on a domestic one. Young digital native brands are increasingly launching internationally from the beginning because they know their advantage in expanding quickly into markets where there might not be a stronghold. This will encourage more brands to adopt strategies that allow them to launch both their domestic and cross-border business simultaneously.

Cross-border ecommerce solutions make it much easier than ever. Strong tech solutions can help brands launch into more than 200 countries, allowing them to open their doors to customers anywhere. Apart from these trends, one thing will not change: the emphasis on customer relationships and creating memorable experiences for online shoppers will remain. While no one can predict the future, online brands can plan ahead and take these steps to ensure their business is ready for whatever happens.

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