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Pinterest for WooCommerce helps you drive more sales

  You're missing an opportunity to tap into a highly engaged community if  Pinterest  hasn't been part of your marketing strategy.   Each month, more than  250,000,000 users  log on to Pinterest, actively seeking inspiration and new ideas. Pinterest for WooCommerce  a new extension creates a secure, seamless connection between your shop and Pinterest.   You can get set up in minutes and begin driving sales from Pinterest users who discover your products. What's Pinterest and how does it impact eCommerce? Pinterest is a social networking site that allows you to share and discover visual content such as images or videos.   It's a bit like sharable bulletin boards: You can pin interesting or relevant content to thematically-organized boards. Pinterest is used by many people to create visual mood boards for planning events (such as weddings and parties), spaces, or creative projects.   You can also use Pinterest to discover your interests, from recipes to tattoo designs. Pi

How to Cross-sell and Upsell Your Way to Higher Revenue With WooCommerce

  Two types of customers can bring in revenue for your eCommerce store: Existing customers and new customers.   You can increase your sales in both cases by providing relevant and helpful product recommendations through upsells or cross-sells. What is the difference between an upsell or a cross-sell in a sales transaction? An upsell is simply offering the same product but at a higher price.   It could be a stronger, more feature-rich or larger version of the product.   Takeout restaurants often offer upsells like "Would You Like to Upgrade to a Larger Size?" Cross-selling is when you provide additional product recommendations to complement your original purchase.   Upsells can be applied to different versions of the exact same product.   Cross-sells can be applied to products that are not the same. Your business may be able to double your revenue by consistently upselling or cross-selling with existing and new customers.   This time-tested marketing strategy is a must-have fo

How to make sure everyone can use your store by building for accessibility

  Accessibility is often viewed as a bonus by developers and owners of online stores.   It's a requirement, not a bonus.   Every aspect of a website design should be considered from all perspectives, regardless of age, abilities, or impairments.   It's crucial that  all site visitors can use your website  and  buy your products . Accessible content can be defined as: Perceivable.  All information should be presented in a way that users can understand, regardless of what user agent (browsers or screen readers) they use or what disabilities they may have. Operable.  Visitors must be able navigate the site and access all functions, even without a mouse. Clear.  All forms, menus and links on the site must be understood. Robust.  Various tools, such as screen readers, voice recognition software and braille readers, should be able to understand your content. How does accessibility become an integral part of the development process.   How can you adapt an existing store to accommodate