How to Cross-sell and Upsell Your Way to Higher Revenue With WooCommerce

 

Two types of customers can bring in revenue for your eCommerce store: Existing customers and new customers. You can increase your sales in both cases by providing relevant and helpful product recommendations through upsells or cross-sells.

What is the difference between an upsell or a cross-sell in a sales transaction?

An upsell is simply offering the same product but at a higher price. It could be a stronger, more feature-rich or larger version of the product. Takeout restaurants often offer upsells like "Would You Like to Upgrade to a Larger Size?"

Cross-selling is when you provide additional product recommendations to complement your original purchase. Upsells can be applied to different versions of the exact same product. Cross-sells can be applied to products that are not the same.

Your business may be able to double your revenue by consistently upselling or cross-selling with existing and new customers. This time-tested marketing strategy is a must-have for any business.

5 Tips and Tricks for Cross-selling and Upselling

These are five ways to increase revenue from cross-selling and upselling.

Make it Relevant

First and foremost, all products and extra features that you recommend as cross-sells or upsells must relate to the original purchase. Cross-selling toilet cleaners with yogurt customers who have purchased it online is not a good idea.

Buyers should be able to see the natural connection between the product they are buying and the options you offer.

Make it Helpful

A place to store your steak knives is a great thing for someone who buys a set. It's not only relevant but also helpful to cross-sell them with decorative steak knives holders. By solving two problems simultaneously, you make life easier.

You can also offer a bonus set or cutlery as an upsell. You're also helping by offering a relevant offer.

Make it Desirable

Neil Patel suggests a 3-fold approach to cross-selling and upselling. Your upsells should be the most reviewed, relevant or most-sold products and/or services.

Why? These are your most desired products. These products are likely to be more popular with your existing customers because so many people have reviewed them.

Learn more: 

Urgent

You should limit the availability of any product or service when possible.

The urgency to purchase now is increased when a service-based or client-based company can accept only 12 private clients.

Products with a limited shelf-life are possible for product-based businesses. Certain food products may only be available during certain seasons. It is possible that you have limited production of a product. You might have stopped making a particular product or modified it from the original. This means that the remaining supply of the original product is your last chance to purchase it.

These are the rare and exclusive opportunities you should highlight in your cross-sell or upsell offers. This is the "use it or lose" concept.

Make it Easy

This has two sides. It should be simple for you and easy for your customer.

Make it easy for the customer to take up the offer. You don't have to require customers to sign up for a membership in order to take advantage of the offer. Make it as easy for them as possible. WooCommerce stores already have the technology to power your cross-selling and upselling strategies.

To fully harness the power of cross-selling and upselling, you can add an extension to your eCommerce store that makes this process even simpler.

Let's look at a powerful extension to your eCommerce cross-selling and upselling strategy.

Product recommendations can help increase your eCommerce revenue

The Product recommendation extension first lets you categorize upsells or cross-sells using tags or categories. This is a significant time saver over using WooCommerce's built-in functionality. You have to set up recommendations for each product separately.

If someone buys lipstick from an eCommerce store that sells beauty items, you can offer cross-selling products such as products labeled 'face' and 'eyes'. Or however you think it is best to categorize your products.

This means that you only need to tag and categorize your products once. You can quickly add a product to your catalog and create cross-sell or upsell recommendations.

Once you have the foundation of tags and categories in place, it is now possible to execute the following strategies in a very short time.

Recommends Products From Recently Viewed Categories

A person who looks at multiple pages of notebooks products is looking for notebooks. You can assume that they are looking for office or school supplies if they also view pages for tape, pens, and lined paper.

You might just find the product they are looking for by recommending products from other categories they may not have seen. This will make their shopping experience more enjoyable.

Select Which Pages You Want to Offer Product Upsells or Cross-sells

Your site can be set up to provide recommendations in multiple places.

  • Pages for product and category
  • Visit the checkout page
  • Confirmation page for order

Here is a screenshot of the checkout page for a US Volleyball apparel WooCommerce company:

Photo from https://usavolleyballshop.com/

These are the recommended products for the checkout page if you already have a T-shirt in your cart. The category process is shown here. Each product is relevant with the one that has been added to your cart. These products could be of interest to someone who is buying a volleyball shirt.

Offer Hot and Top Rated Cross-sells and Upsells

Patel's advice is still relevant. The best upsells and cross-sells are made with the most popular, reviewed and relevant products.

You can recommend the most popular products to your customers by using Product Recommendations.

Help your customers complete the package

You can encourage customers to purchase relevant products by using language such as "Complete the Look" or "Frequently Bought together".

A person who purchases yoga pants online may also need to purchase workout shoes.

You can recommend a combination of products to people who have added one of these products to their carts if you see them often in your analytics.

Tell them what they forgot

You can track what visitors have viewed during a shopping session with Product Recommendations. You can create a "Leave These Behind?" recommendation for products that they have viewed, but not added to their cart. This will remind them of what they saw.

This strategy will increase your average order amount and will be appreciated by your customers.

Reconsider

You can access the Order Confirmation page by tapping in and asking "Still looking for ...?"," to list the products that they viewed, but did not purchase.

Even if only 1% of your customers decide to return to the store and buy additional products, wouldn't it be worth the effort? It all runs automatically once the process is automated and set up.

These recommendations can be tailored to the products they have purchased. Your customer will have to re-enter the purchase process. You can encourage them to continue the climb by offering one-time coupons and discounts. You can save 10% on any of these products if you have already purchased it.

Get Free Shipping to Inspire More Spending

This is how it looks in an eCommerce coffee shop:

Photo from https://coffeebros.com/

You're offering your customers an attractive incentive to spend more by adding $44.98 to their cart to get free shipping Free shipping is a favorite among online buyers. You can get lots of buyers if you give them a dollar amount to redeem free shipping.

Encourage Impulse Purchases

Do you remember to make it urgent? This is one of the best motivators to cross-sell and upsell.

This can be done by suggesting "Last Minute Deals", which you can do in the Product Recommendations extension. This is the place to list out items that are out of stock or offer time-limited, date-specific specials such as holiday deals.

Track your Analytics

Finally, Product Recommendations provides all the analytics that you need to optimize any strategy you choose to use.

It is possible to measure your revenue, views and clicks as well as conversion rates for each product page. Other metrics can be calculated, such as average transaction size.

This data will help you quickly identify the most popular sellers, those that get a lot more views but not many buyers, your biggest moneymakers and your worst missteps.

This data can be used to make more effective cross-sell and upsell recommendations.

Cross-selling and upselling is possible with

Timing is everything in successful upselling and cross selling.

A coupon offer that is given to a visitor when they first visit your site will generate a different response than an upsell at the checkout page.

Comments

Post a Comment

Popular posts from this blog

Payments, Payment Rails and Blockchains and the Metaverse

  Source: https://www.matthewball.vc/all/metaversepayments The Metaverse was positioned throughout this primer as both a successor state for the mobile internet and a platform that allows humans to enjoy leisure, work, and exist in the larger world.   A thriving economy is key to the success of this vision.   And we know what makes for a thriving economy: competition and a constant cycle of disruption/displacement, a large number of profitable enterprises (especially small-to-medium businesses), capital mobility, strong consumer spending. I have discussed the technologies that contribute to this result in Section VI .   But, I neglected to mention one of the most crucial interchange tools and standards: payments rails and related services.   These technologies allow and manage money flow throughout the economy. They also define the "cost of doing business", for all workers and consumers.   They're already a problem battleground for hegemony within the emerging Metaverse.
Read more

Here are 9 reasons why real estate agents fail

  Here are 9 reasons why real estate agents fail One of the most shocking statistics in the real-estate industry is the fact that between 85% and 90% of agents quit within five years.   This means that if you are in a prelicensing group of 10, nine out of the 10 will no longer be in the same industry five years from now.   We have examined the nine most common reasons real estate agents fail and how to avoid them. 1.   Failure to account for upfront expenses Agents in real estate are independent contractors and not salaried employees.   Even if you are employed by a brokerage, this means that you are the sole owner of your business.   This means that, while some brokerages offer perks such as advertising or marketing, most of your expenses must be paid for.   A typical real estate agent will spend an average  $11,500  per year on business expenses. Top performers often spend more.   This includes everything, from leads to insurance, advertising and marketing costs to travel. Real estat
Read more

HOW TO INTEGRATE YOUR POS SYSTEM WITH A WEBSITE

Ecommerce and POS integration was not something many mom and pop retailers gave much thought about 10 or 15 years back. Today, it's something all retail store owners need to take into consideration if they want to bring their business to the next level. If you're strictly a brick and mortar store, make this year the year you begin your online store. With worldwide ecommerce sales expected to reach more than $4 trillion by 2020, there's no reason why some of that money can not be yours. Especially when technology has made it simpler and less expensive than ever to have an online presence and webstore to support your physical one. Ecommerce and POS integration can look like a lot of technical nonsense that leaves retailers like you scratching your head in confusion, but it's not. Simply put, an integration is a term used to describe the way two different businesses locate a shared communication path and combine their respective technologies to create a more comprehensiv
Read more