How to track the B2B Ecommerce metrics that matter
There are many metrics that you can use to measure, analyze, and compare the B2B market. You don't want your data to overwhelm you. Knowing which metrics you should prioritize will help you to refine your approach and increase the likelihood of customers converting and driving growth. We recommend these metrics to help you make informed business decisions. Metrics for B2B Ecommerce 1. 1. Conversion rate optimization (CRO), is the process of optimizing the shopping experience in order to drive a certain KPI, usually sales. This rate is the best way to gauge the success of your marketing strategies, as it measures how many website visitors convert into buyers. A healthy conversion rate is an indicator of high customer engagement and growth. You can use user-journey mapping if your conversion rate is low to find out where visitors are leaving. B2B sales cycles are often more difficult than B2C sales. This makes it even more important to calculate conversion rates and evalu