150 Years of the Most Successful Holiday Campaigns

 

The holiday spirit is alive and well, no matter where you live.

This means that holiday shoppers will be able to find the perfect gift for their loved ones. Many retailers are now ready for an exciting ride.

It's not just a holiday season for ecommerce marketers and business owners.

It's all about holiday gift guides and giveaways. It's optimizing your landing pages with SEO skills. It's all about attracting new customers to your email campaigns as well as returning loyal customers. It's all about creating the perfect messaging. It's all about bringing your unique holiday advertising ideas to life.

The holiday shopping season offers great opportunities to increase business, whether it's Amazon, Walmart or a new online shop. Although it's hard work and pressure, the potential rewards can be huge.

A marketing strategy that works can increase holiday sales and surpass last year's results. One great marketing strategy can last a lifetime.

BigCommerce and PayPal teamed up to research the most memorable holiday marketing campaigns of all time. Here are some highlights from the past 150 years of memorable holiday retail marketing campaigns by some of the most iconic brands in the world:

The Best Holiday Marketing Campaigns Ever

Many brands used influencers and their own mascots before social media and email marketing. They created holiday ads that ran through the Christmas season. These marketing efforts had a profound impact and set the stage for today's advertising.

Coca-Cola created Santa Claus, or did they? Is Rudolph the Red-Nosed Reindeer really invented by a department store? Is Mr. Potato Head responsible for reshaping holiday TV advertising? How did an advertising campaign raise more than $40 million for children's vaccines funding?

It is time to find out.

  1. Macy's Holiday Window Campaign
  2. Macy's Thanksgiving Day Parade
  3. Coca-Cola invents the Father Christmas
  4. Budweiser celebrates the end of Prohibition
  5. Montgomery Ward Employee invents Rudolph the Red-Nosed Reindeer
  6. Campbell's Soup Talks to the '50s Housewife
  7. Mr. Potato Head Becomes First Toy Ever Televised
  8. NORAD Tracks Santa’s Trip Around the World
  9. Norelco Popularizes Stop-Motion Animation
  10. Kentucky Christmas! KFC Japan: Why You'll Eat It
  11. Folgers advertises the intangible
  12. Hershey's Holiday Bells Defy Record Agency
  13. Coca-Cola's Sledding Polar Bears Help Global Warming
  14. Coca-Cola's Christmas Fleet Delivers Truckloads Of Cheer
  15. M&M's Santa Stumbles Upon Santa -- There is No One Left Standing
  16. Starbucks Red Cups Spark Consumer Satir (and Controversy).
  17. Target's Black Friday Catalog focuses on price
  18. Pampers' "Silent Night" Raises $40 Million
  19. Garmin Hits: Travel, Humor, and Holiday Stress
  20. John Lewis Places Storytelling Prior to Brand
  21. Macy's Believe Campaign Raised $10 Million and Involved Schools
  22. American Express Small Business Saturday Supports the Local
  23. Apple Makes Technology and Family a Priority
  24. REI's #OptOutside Campaign is a Tradition
  25. Amazon's "Give A Little Bit" Campaign Does a Lot
  26. Spotify's #2018Goals Campaign is a loud message
  27. Google Home is Alone Again With Google Assistant Campaign Is the Ultimate Nostalgia

It doesn't matter what channels you use: The holiday season, from after Halloween through Thanksgiving to Black Friday, Cyber Monday, and even Sunday, is crucial for many brands, and likely you too. This is especially true during the pandemic.

These memorable campaigns might be a source of inspiration for your content marketing team in the new year.

Learn more: 

Magento Pos

Shopify Pos

Bigcommerce Pos

Woocommerce Pos

Netsuite pos

MSI


Comments

Post a Comment

Popular posts from this blog

Payments, Payment Rails and Blockchains and the Metaverse

  Source: https://www.matthewball.vc/all/metaversepayments The Metaverse was positioned throughout this primer as both a successor state for the mobile internet and a platform that allows humans to enjoy leisure, work, and exist in the larger world.   A thriving economy is key to the success of this vision.   And we know what makes for a thriving economy: competition and a constant cycle of disruption/displacement, a large number of profitable enterprises (especially small-to-medium businesses), capital mobility, strong consumer spending. I have discussed the technologies that contribute to this result in Section VI .   But, I neglected to mention one of the most crucial interchange tools and standards: payments rails and related services.   These technologies allow and manage money flow throughout the economy. They also define the "cost of doing business", for all workers and consumers.   They're already a problem battleground for hegemony within the emerging Metaverse.
Read more

Here are 9 reasons why real estate agents fail

  Here are 9 reasons why real estate agents fail One of the most shocking statistics in the real-estate industry is the fact that between 85% and 90% of agents quit within five years.   This means that if you are in a prelicensing group of 10, nine out of the 10 will no longer be in the same industry five years from now.   We have examined the nine most common reasons real estate agents fail and how to avoid them. 1.   Failure to account for upfront expenses Agents in real estate are independent contractors and not salaried employees.   Even if you are employed by a brokerage, this means that you are the sole owner of your business.   This means that, while some brokerages offer perks such as advertising or marketing, most of your expenses must be paid for.   A typical real estate agent will spend an average  $11,500  per year on business expenses. Top performers often spend more.   This includes everything, from leads to insurance, advertising and marketing costs to travel. Real estat
Read more

HOW TO INTEGRATE YOUR POS SYSTEM WITH A WEBSITE

Ecommerce and POS integration was not something many mom and pop retailers gave much thought about 10 or 15 years back. Today, it's something all retail store owners need to take into consideration if they want to bring their business to the next level. If you're strictly a brick and mortar store, make this year the year you begin your online store. With worldwide ecommerce sales expected to reach more than $4 trillion by 2020, there's no reason why some of that money can not be yours. Especially when technology has made it simpler and less expensive than ever to have an online presence and webstore to support your physical one. Ecommerce and POS integration can look like a lot of technical nonsense that leaves retailers like you scratching your head in confusion, but it's not. Simply put, an integration is a term used to describe the way two different businesses locate a shared communication path and combine their respective technologies to create a more comprehensiv
Read more