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Is it necessary to go to university in order to study design?

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  Is it necessary to go to university in order to study design? Earlier this month , Design Week reported on a proposal from the government to slash university arts funding by half. This recommendation was the result a consultation led by Gavin Williamson, education secretary, and the Office for Students (OfS).   This was justified because "high-cost" subjects such as art, design, and music are not in line with the government's "strategic priorities". Some may be unsure if university is the best route to a career as a designer.   The rising cost of education and the continuing online learning as a result the pandemic may raise questions. We also know that less people are taking up design courses -  UCAS data  from 2020 showed nearly 800 fewer students placed on design courses than the previous year. However, there are many non-university options. But how does this compare? "If you are imagining yourself as a designer in 30 years, you should be able to learn

Finding work: Lessons learned from 2008's financial crash

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  Finding work: Lessons learned from 2008's financial crash MySpace was closing down in 2008, Facebook was opening up, and the world had just found the iPhone. Obama was giving Americans hope.   This was a period of great flux, but it was also set against the backdrop of a global recession. It was a period of poor haircuts and poor sartorial choices for me, and it was also the worst time I have ever graduated.   I was completely unprepared, had no contacts, and had a portfolio that wasn't nearly as polished as those who made better life decisions than me.   The few studios that were hiring quickly snapped them up. There is always an opportunity in every crisis, and I was able use the lackluster job boards and design roles as the motivation to get started on my own business.   I built a portfolio of work that was not limited by briefs, using the time I had between rent-paying, soul-sucking day jobs.   This allowed me to build a brand and make connections, eventually becoming a w

Privacy and the Ideal Shopper Experience

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  Privacy and the Ideal Shopper Experience We know that customers prefer to shop in  physical shops  and that the shopping experience is crucial.   Retail marketers know the simple answer: Give your customers attention. Unless she asks you to leave her alone. The shopper is sending mixed signals.   That's her right.   She doesn't like to be ignored.   She doesn't like being bothered.   How do you find the right balance?   Insights  compiled by the  Harvard Business Review  suggest that shoppers may not want as much interaction in retail stores as we think. Researchers conducted field experiments with shoppers at mass-merchandise shops to determine if they want more privacy.   The findings show that shoppers need to have sensitivity, good people-reading skills, and a delicate touch in order to have a great  shopping experience . Research findings from other researchers: Shoppers will spend less if they feel like they don't have enough personal space .   If they feel that

Pop-Ups on The Move: Make Your Installation Mobile

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  Pop-Ups on The Move: Make Your Installation Mobile Mobile pop-ups can be a show-stopper.   They are designed to draw attention to your brand in innovative and unique ways.   They can be used to support a brand shift, product launch, or general brand excitement.   Pop-up creators are by nature always pushing the boundaries.   Consider shipping containers for pop ups. Shipping containers  don't seem like a novel idea. However, they offer endless possibilities for creativity and potential.   They can be described as a vehicle that gets a lot of mileage.   You could say that containers are portable. Brands are increasingly realizing that shipping containers can be highly portable and easily accessible for innovation.   A shipping container can be easily and economically branded without spending a fortune.   You can set up shop in one place this week, and move on to the next. The smiles will soon spread across the entire map. Pop-ups for the go Mobile pop-ups can be very effective for