Pop-Ups on The Move: Make Your Installation Mobile

Mobile pop-ups can be a show-stopper. They are designed to draw attention to your brand in innovative and unique ways. They can be used to support a brand shift, product launch, or general brand excitement. Pop-up creators are by nature always pushing the boundaries. Consider shipping containers for pop ups.

Shipping containers don't seem like a novel idea. However, they offer endless possibilities for creativity and potential. They can be described as a vehicle that gets a lot of mileage. You could say that containers are portable.

Brands are increasingly realizing that shipping containers can be highly portable and easily accessible for innovation. A shipping container can be easily and economically branded without spending a fortune. You can set up shop in one place this week, and move on to the next. The smiles will soon spread across the entire map.

Pop-ups for the go

Mobile pop-ups can be very effective for brands and are extremely useful. Mobile pop-ups are easy to transport and can be used to reach more people. A branded, exciting pop-up can stop traffic as it moves through a city. You can also get people excited by a campaign that tracks movement of the pop up across the country. Mobility offers more opportunities to strategically place a pop-up wherever people are.

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There are two options when it comes to mobile pop ups: renting or buying. Both have their benefits, but it all boils down to the marketing budget of your company and whether you can store the vehicle away from its intended use.

Before shipping containers were invented, brands used vehicles such as food trucks, buses, and Winnebago RVs to advertise their products. Some companies were discouraged from personalizing or decorating these vehicles because they required a purchase. Brands want to sell, not maintain a fleet of mobile vehicles.

On the other hand shipping containers are often rented. Container rental companies often rent the container at a lower cost than buying a vehicle. You can easily transform your static shipping container into a mobile, mobile branding campaign by hiring someone to transport it. You can simply attach the trailer to another cab if the trailer stops working.

A Pod container is a great option if you are concerned about space and storage. It can be used to store and park in small spaces. You can even make your life easier by having multiple pods or containers. One for the pop-up, and one for inventory storage in a secondary place.

Ensure continuity at all levels

Pop-ups can be a great way to launch a product, rebrand or announce an initiative such as a commitment towards sustainability or a new line of organic products. Pop-ups allow consumers to experience the changes in your company and hear your new message in a fun setting. All this mobile creativity is great, but companies should remember that creativity should not be lost at the permanent shop.

It is important to maintain continuity, especially if the pop-up is located right next to the shop's parking lot. Consumers may find it confusing to go to a pop up and then visit a permanent store. They might be disappointed by the lack of innovation or excitement, or the same old shop.

Creativity. Continuity. Mobile capability. We have the expertise to ensure that every branding element for your container popup is scalable. We are your partner in pop-up. We simplify the process and take care of all the logistics so you can get on your way quickly.

The Art of Thriving: Why some brick and mortar retailers do it and others don't

Five Differentiating Strategies to Ensure Brick and Mortar Survival

Popular belief is that brick-and-mortar retail is in danger of disappearing. However, effective strategies and execution can help to sustain thriving in-store retail. It's all about differentiation. Brick and mortar survival is possible.

There is plenty of evidence. Amazon has invested millions in its brick-and-mortar rollout. Warby Parker, a fashion eyewear innovator, has 64 stores and plans to open 25 more. Several digital brands have jumped on the physical retail bandwagon. These include major online retailers like Casper (mattresses, bedding), UNTUCKit, Bonobos (menswear), Allbirds, Allbirds (super comfortable shoes), Everlane, Boll & Branch and Everlane (clothing basics). It is clear that both e-commerce as well as physical commerce can coexist happily. It takes a little inspiration, well-crafted integration and curation.

Let's look at five strategies for brick-and-mortar retailers and retail brands that will help them rise.

Integration.Both black and white. State and church. Yin and Yang. These examples show clear separation lines. Online retail means that what you do online must be carried over to offline.

You can simply walk into any Warby Parker shop and try on glasses. Are you not ready to purchase? You are not ready to buy? Your salesperson can take a picture and send it to your phone. Dave Gilboa is the Warby Parker founder and co-CEO. He says that more than 70% of recipients open the email and that more than 30% take the bait to purchase. These conversion statistics would be a delight to any retailer.

A study by HTMLmetrix showed that 60% of consumers would prefer in-store shopping over online shopping. This includes easy-to-use purchasing, informative displays, and salespeople who can provide helpful information such as size orders made on previous purchases.

The facts, especially in terms of shopping dollars, show that pure play e-commerce is subject to major and expensive limitations. Online shopping is convenient, but shoppers also want to experience the physical store. Pure-play has let shoppers know what is technologically possible but it has not replaced the experience of shopping in a physical store. The end result is physical stores that combine the best of online technology and a tactile, memorable experience to attract customers and increase sales. Brick and mortar survival is brick and mortar thriving.

Curation.Target, a mass merch retailer, has been around since 1960 and is constantly changing. Target understands that less is not always better. Target is realizing that condensed footprints can yield big rewards when careful curation is done. Target's latest strategic move is to invest in smaller urban stores that serve college campuses. Target's strategy is to focus on the values of college and urban shoppers (e.g., a single pack vs. bulk packages that don't fit into small apartments or dorm rooms) by using a well-rounded approach.Targeted approach. Target will also highlight local brands that appeal more to a younger audience.

Inspiration.Let me tell you a story. My niece was moving into her first NYC home. I was always on the lookout to see what was happening in retail so I went with her mom and took her to IKEA for furniture. During the 45-minute drive she interrogated us (more like badgered!) about the worthiness of the trip. After walking through the yellow doors and examining one set of living room and bedroom furniture, she thanked us for getting her out of bed. What happened?

Inspiration is a simple word. My sister would not have lost her credit card if IKEA had just left all its goods on the ground. Instead, we found room after room of inspiring, trendy lifestyle layouts. We have to admit, the design of IKEA furniture can be quite basic. It is how they combine furniture and accessories that create full-scale tableaus that draw attention and result in bankable sales.

Add signage that shows you step-by-step how to achieve the look and how much it will cost. My niece's reaction, like millions of other shoppers, was "I can get that look for just that!" IKEA digs into the home of customers and creates solutions.

InteractionThe internet cannot offer the same sensory input as in-person interaction. You can only see, taste, smell, feel, and hear these things in person. Let's add another sense: trying. Bonobos was doing a great job with e-commerce. Many wondered if Bonobos would venture into brick and mortar. Erin ErsenkalBonobosChief revenue officer, describes why the brand expanded into physical stores. "People love to feel clothes... The experience of being in a shop is something customers value. It is great for acquiring repeat customers as well as new customers.

It is all about the experience that makes the difference between shopping and buying. Shopping is not a difficult task. Shopping can be a very engaging experience. Shopping is more than just interaction with a great product. It's also interaction with great salespeople. Customers will return to your store more often if they are shown how to interact with the product - what features to look for, what uses to make, and where to find them. These interactions are what we call "Great In-Store Shopping Moments" (tm). When you hit on multiple cylinders, it creates a more rewarding and thus more successful in-store experience.

Information.You don't need to have the heart. You can win the customer's trust and build a long-lasting relationship. Displays that engage and educate buyers could be all it takes. The brand Fresh, a luxury natural skincare and fragrance company, has made signage an art form. It makes informative signage an integral part its in-store and stand-alone displays. ItsStorytelling wallsThey combine both interactive and static information to provide beautiful layers of information about the products and brand.

Everlane has a strong internet following and opened its first NYC store in December. Customers can not only touch, order and try on clothes, but also learn from them. Everlane's commitment to sustainability is a key part of its brand story. Customers can also listen live to the brand's Los Angeles tshirt factory from the store. Information cards are available about Everlane's fabrics as well as their sustainable sources in far-flung locations such Peru, Mongolia, and Peru.

Boll and Branch wanted to convey more about its brand online than it could online. Missy Tannen, co-founder, told Architectural Digest that online sales are limited in the ability to describe and show images. But with the store, they can educate customers even more. You'll be able touch the raw cotton and see it everywhere you go when you visit. We have a thread count Wall that will demonstrate our signature weave magnified so that you understand its quality." Scott Tannen (second co-founder) adds, "We'll also have photos of our trips to our factories, farms, and show the actual people who make our product."

It has been repeated over and over again. Click to Tweet Simply filling your store full of inventory is no longer enough. The consumer today expects more from the time it takes to get from their couch to their store. Physical retail must offer the best offline shopping experience. This means a carefully curated selection, lots of information and inspiration, as well as the opportunity to interact with potential buyers and salespeople. It is essential for brick and mortar survival.

You can create an environment in your store that meets these requirements and you will be well on your way to success.