Best Pos for retailers

  Forward Thinking - The Future of Retail 2030 looks at the state of shoppers and shopping 13 years from now.   Forty interesting insights show the evolution of selling and buying.   The  report  states that the idea of a "store" is changing due to changes in lifestyles, urban environments and logistics. Retail marketers need to look ahead in order to see the potential implications and opportunities that these developments could bring.   CBRE anticipates major shifts in how retailers interact with shoppers. RETAIL IN 2030 Showrooms are now stores. Now physical stores are focused on creating brand experiences.   Because consumers still enjoy interacting with products before purchasing them, shopping has evolved into a fully immersive and sensory brand experience. Pure play (online only), is not an important part of retail. Retailers recognize the critical and integral role that physical stores play in their business.   Retailers that are pure-play have been able to acquire sig

  Pop-Ups are Great for Gen Z: The New Millennial One of the hottest trends today in marketing research is "Millennials at Retail".   Many people don't realize that millennials are not the youngest generation.   Generation Z (age 6-21) is rapidly approaching adulthood with a spending power of  $143 Billion , not counting the money that their parents influence to spend. Retailers and retailers need to understand the needs of this influential and young generation and how they can help them.   Pop-ups are the best way to capture Generation Z's interest. Speed is your best friend Generation Z grew up with smartphones in their hands.   They can't recall the days before information was available online immediately.   They have spent their entire lives communicating at lightning speed.   They have very  short attention spans . Pop-up retail experiences are a great way to appeal to Gen Z.   This can be done by tapping into the enthusiasm of this audience for innovation an

  The Retail Pop-up Shop: Power Selling A retail pop-up store is a stunning,  flexible  thing.   You can revive a brand, launch new products, test new ideas, or create major buzz.   You can also move merchandise.   This is why the "shop" section of "retail pop up shop" Pop-ups of the old school were all about selling.   Selling product is still a noble goal, even in this era of expectation-busting pop-ups that break all boundaries, and shopper-beckoning pop ups. Five ways to drive sales at your retail pop-up shop Customers can fully experience products Your retail pop-up shop is a place where customers can see your products in action.   Make sure that they find what they are looking for.   Visitors can touch and feel the products in boxes by displaying samples.   Make it easy for customers to touch and feel the products.   Present product demonstrations, both in-person or via video, that show shoppers the benefits and uses of your products. Make it easy for shoppers

  Nine Questions to Make Your Retail Store Effective How many times have we heard shoppers exclaim "Those  Rococo -inspired chair in the corner make it so I want sweaters in every color!"   Never.   It's retail store decoration, not retail store merchandising. Interior decoration is about creating a comfortable, stimulating environment for living and working.   It is a matter taste, style, and expression.   It's all about these things in  visual merchandise  - plus sales. Interior decorators sometimes think they are doing the same job as visual merchandisers.   However, creating stunning spaces does not make merchandising easier.   Retail store merchandising requires that one answers to a higher authority, the ringing register. Retail store merchandising's ultimate goal is to increase sales. This is what a great visual merchandiser knows.   The job of a visual merchandiser is to create an environment that presents and frames products and to provide a path for shop

  Social Media and Pop Up: A powerful dynamic for inspiring and driving in-store conversion Social media is everywhere, on every device, tablet and phone.   It is a driving force in people's lives. It inspires purchases and influences sharing habits.   Brands are quick to recognize its potential and rely on it for their survival. It's more than company branding.   More than half of people  who are following brands on social media view products.   More people say that they use social media to find inspiration and purchase from brands.   Social media influence is a key factor in ecommerce and mobile shopping.   Social commerce is on the rise with platforms like Pinterest, Instagram, Pinterest, and Pinterest now offering click-to buy options. Social media isn't the only way to go.   Click to Tweet Pop-up retail is a great way to combine the two. Reimagining Social Media Pop-ups can offer a memorable experience for consumers in temporary installations.   They can also drive soc