Social Media and Pop Up: A powerful dynamic for inspiring and driving in-store conversion

Social media is everywhere, on every device, tablet and phone. It is a driving force in people's lives. It inspires purchases and influences sharing habits. Brands are quick to recognize its potential and rely on it for their survival.

It's more than company branding. More than half of people who are following brands on social media view products. More people say that they use social media to find inspiration and purchase from brands. Social media influence is a key factor in ecommerce and mobile shopping. Social commerce is on the rise with platforms like Pinterest, Instagram, Pinterest, and Pinterest now offering click-to buy options.

Social media isn't the only way to go. Click to Tweet

Pop-up retail is a great way to combine the two.

Reimagining Social Media

Pop-ups can offer a memorable experience for consumers in temporary installations. They can also drive social media conversations and, later on, sales.

We have already discussed in our blog post appearing where people are that consumers want experiences more than just content. They want to share their experiences with friends and with their followers. Your brand can engage customers by creating a shared moment that is rooted in aesthetics and inspiration.

Glossier is a makeup and skincare brand that celebrates natural beauty. They made social media a reality in a pop-up store a few years back. They are a young brand that is taking this category by storm. The brand's Instagram and Pinterest profiles have been centered around its millennial pink color and artistic product photos since its inception. The brand created a showroom where customers could interact with live social media and buy products.

Birdseye, the frozen vegetable and frozen meal company, decided to go in a different direction. They opened a London restaurant called The Picture House, where diners could settle their dinner bills with an Instagram post and a hashtag.

Birdseye did more than just tap into a food trend. They created a visual memory that will be infused with their brand's name forever. The visitor purchased the product without using monetary currency. Instead, they bought it with social currency via a #tag and left with a memorable experience that will inspire future in-store purchases.

Brands can use social media to drive foot traffic and spread word of mouth. Yankee Candle opened a holiday gift shop in SoHo this fall. The installation was a sensory experience that emphasized the power of smell. The brand used social media to raise awareness. They shared a #CandlePowerNYC hashtag that candle lovers could follow and tweet. Yankee Candle also invited YouTube influencers to attend the pop-up and film it to get their followers interested.

A social media-driven pop up could be focused on brand-aligned colors and iconography. Once you have their attention, and that of their followers, then you can get them in-store to spend.

Social media is a great way to increase brand awareness and interest. Social media can be combined with pop-ups to increase brand awareness and interest. This is a great way to reach socially connected consumers and to influence their spending habits. Your customers will be able to have a unique, memorable experience.

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Combatting Meal Kits - How to get the Grocery Shopper back to the Store

Blue Apron. HelloFresh. Green Chef. The food industry is changing. Delivery services for meal kits are fighting to win over consumers' wallets and kitchens.

It is easy to see why. These delivery kits reduce the time and hassle involved in shopping at the grocery store, provide fresh ingredients, and make cooking fun.

The meal delivery services allow consumers to skip the grocery store by creating an easy-to-use system. The battle is far from over. Grocery shops and food retailers still have the ability to fight for foot traffic. Here's how it works:

The In-Store Shopper Moments (tm)

Shopping today is all about the experience, whether you're shopping at a specialty food shop or in a supermarket. According to sales figures and trends, consumers are looking for a memorable shopping experience. __S.50__ Eataly NYC is a local food market that offers customers the opportunity to enjoy a delicious snack or meal, while shopping in the lively marketplace. Eataly founders even made a modern version the Italian market a popular spot for a date night.

While in-store demonstrations are great ways to engage the buyer, they may not be possible for all stores. The senses are another way to entice the buyer. Start with the scent of delicious foods. Many chefs believe that your nose is the best way to entice you to eat. However, you can also pick up fresh herbs and spices from your plate before your eyes even open.

The physical store has the opportunity to create an inviting environment with tempting products. It's a great way to attract customers by setting up sampling stations where they can taste and smell the best products. More than 25% of people who have tried samples end up purchasing the product. Your store's ability to increase the customer experience is a key factor in loyal customers returning time and again.

Profiting from Convenience

Meal kits are more than just a way to cook. Meal kits are about efficiency and ease. Retailers could use the meal kit book to organize meals in a ready-to eat format in order to cater for those who are looking for convenience.

Let's take an in-depth look at Kroger. Kroger already has over 2,800 locations nationwide and is testing the Prep+Pared Meal Kits trend in 200 stores. The kits can be a lifesaver for shoppers looking for an easy, quick-to-cook meal. You can cut the produce, all ingredients are in one box, and it is a healthier option to a microwaveable meal.

Groceries could also offer a "meal-of-the week", as Whole Foods is currently testing. This would allow them to group all the ingredients into one convenient display for shoppers. These shoppers don't have to search the entire dinner menu in the grocery store. They can simply grab and go.

Consider how many recipes can be simple to prepare, but require tedious and time-consuming preparation. A Moroccan vegetarian stew is a favorite of our family. Put all your vegetables in the crockpot and you will have a delicious, healthy meal waiting for you at night. Although the cooking is easy, it can be tedious to chop and prepare the ingredients. Imagine a retail display that has all the ingredients pre-chopped and arranged together. The retailer will also provide a recipe card or a link to the recipe through their app. It doesn't get any more consumer-friendly than this.

Bonus! It is healthier for the environment to pick up products in-store. The excessive packaging is one of the greatest problems with delivered meal kit delivery. Is it just a coincidence Kroger also promotes sustainability right next to its meal kit section? Is it clever messaging?

There are many options for specialty food stores and grocers to counter the rise in online meal kits. These kits should not be seen as an enemy of the food retailer. These kits can be used to help you get creative with retail signage design and merchandising, as well as to engage your customers with new ideas.