OverstockArt CEO Critiques Holiday Sales Performance
The holiday selling season is essential for many online merchants. Including David Sasson. He's the founder and CEO of OverstockArt.com , a merchant of replicated oil paintings. The company saw a 25 percent boost in 2010 holiday sales, versus 2009. We talked with Sasson to find out what worked and what did not work for OverstockArt last holiday season. Practical eCommerce: Give us a little background on OverstockArt.com. Sasson: "We were set at the end of 2001 and we're located in Wichita, Kansas. We also have an office in China and we have a small office in Israel. I tell people we are a tiny multinational business. "We deal in handmade oil paintings and frames. We keep all of the product-in-stock in our Wichita facility, and we receive orders through our site and telephone. We try to ship most everything within 24 to 48 hours. Our vacation season is in November and December and it [2010 holiday season] went extremely well." Our products: Magento 2 po