2019 SXSW and Coachella Set the Bar for Pop-Ups

It's springtime. That means we're officially in the thick of music festivals and pop-ups -- many predominantly 2019 SXSW and Coachella. Since millennials and Gen-Z continue to expand their spending power, restrict their attention span, and gravitate toward the Instagrammable, companies are fighting harder than ever to craft pop-ups that draw clients in faster and hold their attention longer.

Nowhere are these tendencies in immersive screens and intricate theming more notable than at 2019 SXSW and Coachella; among the most popular yearly festivals. This past year, the two events featured highly involved pop-ups: by the Dolls Kill Quickie Mart into the Calvin Klein #MYCALVINS home , these ephemeral campaigns capitalize on the demand for companies to be one step ahead of the curve to captivate the millennial and Gen Z markets.

Image rules

In Coachella 2019, many of the very intricate pop-ups comprised immersive spaces where festival goers could take attention-grabbing photos, while also getting a comprehensive insider's look into the brand. It is an experiential opportunity, with a huge dollop of earnings potential. Together with millennials and Gen-Z, it is often about the feelings or emotions which you can create. Brands which can create a special vibe are one step forward in having the ability to stand out from the Gen-Z mindset. And it has been happening for years.

Beauty brand YSL produced a timeless gas station, complete with the chance to"fuel up" on a few of their brand's latest products. The space was exceptional, superbly crafted, and a terrific area for Instagram photos. BMW used the occasion to capitalize on the SoCal road trip dream, with their pop-up to showcase custom cars and give guests an opportunity to satisfy music star Khalid.

Curating beautiful spaces can look to be a large undertaking for brands hoping to get consumers to concentrate from the ever-changing business world, but it makes all the difference to contact clients on a personal level. This personalized experience is one of the greatest commodities in the current market, and keeps customers coming back for more.

Relax...and enjoy

While festivals are a time for friends and enjoying great music, they also function as a place for escape. For so many who wait all year for these festivals, it is a chance to slip into a world of fun and fantasy. But there may also be sensory overload--let's just say, occasionally, it can be too much of a fantastic thing.

Festivals are also an ideal place for brands to make spaces based around comfort and a relaxing setting. At 2019 SXSW, an assortment of brands took the opportunity to remind clients to have a minute to re-center themselves and clinic health and self-care. Health and wellbeing giant Goop hosted their first pop-up this season , which featured entire stations dedicated to a few of the most popular products. (About the same time, founder Gwyneth Paltrow was making the rounds at major media outlets promoting the Goop title --functioning brand recognition from each angle).

Other businesses took the chance to get in on the gym. Bose had a pop-up for its new headphones/sunglasses with a focus on health and"being present." Viceland constructed an entire skatepark where visitors could take photographs, skate, and unwind and Rent the Runway and West Elm held a pop-up focused on relaxing, including meditation apps. Selling products wasn't generally the primary focus of each pop-up--every brand was"selling" an idea of health. Each used 2019 SXSW as a platform to introduce a new audience to advanced health trends and health products, in essence, getting a comfort vendor proffering a memorable experience that will linger long after the last song is performed.

Experimentation leads to lasting connections

So a lot of what makes pop-ups an iconic part of the festival experience is the way that clients interact with what businesses create and their enthusiasm to discuss them with a wider audience via their social networking posts. For each visitor that attends a pop-up, there are exponential FREE exposures. Therefore, while the cost of a number of those festival pop-ups can shoot through the stratosphere, the exposure and effect earned, can be, as they say, priceless. And the powerful psychological connection: everlasting.

/best-magento-pos-system/

/best-pos-systems-supporting-receipts-customization/

/best-pos-supporting-loyalty-programs-in-2020/

/best-pos-with-advanced-pos-reporting-system/

/order-fulfillment-model-for-your-business/

cyber-monday-tips-for-small-businesses/

Comments

Post a Comment

Popular posts from this blog

Payments, Payment Rails and Blockchains and the Metaverse

  Source: https://www.matthewball.vc/all/metaversepayments The Metaverse was positioned throughout this primer as both a successor state for the mobile internet and a platform that allows humans to enjoy leisure, work, and exist in the larger world.   A thriving economy is key to the success of this vision.   And we know what makes for a thriving economy: competition and a constant cycle of disruption/displacement, a large number of profitable enterprises (especially small-to-medium businesses), capital mobility, strong consumer spending. I have discussed the technologies that contribute to this result in Section VI .   But, I neglected to mention one of the most crucial interchange tools and standards: payments rails and related services.   These technologies allow and manage money flow throughout the economy. They also define the "cost of doing business", for all workers and consumers.   They're already a problem battleground for hegemony within the emerging Metaverse.
Read more

Here are 9 reasons why real estate agents fail

  Here are 9 reasons why real estate agents fail One of the most shocking statistics in the real-estate industry is the fact that between 85% and 90% of agents quit within five years.   This means that if you are in a prelicensing group of 10, nine out of the 10 will no longer be in the same industry five years from now.   We have examined the nine most common reasons real estate agents fail and how to avoid them. 1.   Failure to account for upfront expenses Agents in real estate are independent contractors and not salaried employees.   Even if you are employed by a brokerage, this means that you are the sole owner of your business.   This means that, while some brokerages offer perks such as advertising or marketing, most of your expenses must be paid for.   A typical real estate agent will spend an average  $11,500  per year on business expenses. Top performers often spend more.   This includes everything, from leads to insurance, advertising and marketing costs to travel. Real estat
Read more

HOW TO INTEGRATE YOUR POS SYSTEM WITH A WEBSITE

Ecommerce and POS integration was not something many mom and pop retailers gave much thought about 10 or 15 years back. Today, it's something all retail store owners need to take into consideration if they want to bring their business to the next level. If you're strictly a brick and mortar store, make this year the year you begin your online store. With worldwide ecommerce sales expected to reach more than $4 trillion by 2020, there's no reason why some of that money can not be yours. Especially when technology has made it simpler and less expensive than ever to have an online presence and webstore to support your physical one. Ecommerce and POS integration can look like a lot of technical nonsense that leaves retailers like you scratching your head in confusion, but it's not. Simply put, an integration is a term used to describe the way two different businesses locate a shared communication path and combine their respective technologies to create a more comprehensiv
Read more