Increase sales by adding chat to your website

Consumers are switching from shopping in-store to buying online due to the COVID-19 pandemic. Every business has adapted, and for many that means expanding their online presence. eMarketer reports that eCommerce sales have increased 32.4% over the past year. This is a record high and will continue to grow even after the pandemic. Facebook Messenger is a great way for consumers to connect with each other, drive sales and provide the personal touch that's associated with in-store shopping.

Increase sales by moving customers from consideration towards action

Imagine this: You are in a store searching for the perfect gift for your spouse or friend. When you're at your lowest point, you feel stressed and are about to give up. A sales agent comes along and helps you find the perfect gift. This is Facebook's Chat Plugin.

This gives you direct access to customers with high intent at crucial moments in their buying journey. Web chat users are 2.8x more likely than non-users to convert. Half of US online adults will abandon a purchase if they don't get an answer quickly. You risk losing sales if you don’t communicate clearly with your customers.

Offer seamless, affordable and real-time customer service

Chat solutions allow you to answer customer questions and offer support after the sale has been closed. The use of messaging has made communication easier: 80% adults communicate with each other every day and this is only growing. Customers will be able to ask questions without having to search for a number or wait on hold. This makes your business more efficient and saves time, as one employee can speak with multiple customers simultaneously.

Establish long-lasting relationships with customers

More than 66% people believe that messaging a company makes them feel more confident in their brand. Customers can enjoy positive interactions that add some joy to their day. With Facebook's chat Plugin, customers can feel more connected to you and their real Facebook identities. Messenger allows you to carry on the conversation via your Facebook Page Inbox while customers can continue the conversation in their Messenger application, even after you leave your website.

Learn more: 

Facebook's Chat Plugin lets you add Messenger to your site through the WordPress plugin repository. You can customize everything to suit your brand including appearance, voice, language and voice.

Add the Facebook Chat Plugin to Your Website

  1. Log into your WordPress dashboard.
  2. Click Plugins Add New.
  3. Search for "Facebook Chat Plugin".
  4. Click Install Now to select the plugin created by Facebook.
  5. Click to activate.
  6. Now you should see the tab "Customer Chat". You can now connect your Facebook account by going to Get Started, and clicking Chat Plugin.

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