How to Use Pinterest to Market Products

Marketing is key to increasing sales. You have a product that's great and WooCommerce stores that are top-notch. Pinterest is a great way to increase sales, whether you want to reach new customers or encourage existing customers to buy again.

Let's look at the reasons Pinterest is a great eCommerce marketing tool, and how we can make it work for us.

Pinterest is a great place to start eCommerce.

There are many ways to market your products online. These include email, social media, paid advertisements, and even paid advertising. Why not include Pinterest in your marketing strategy?

Pinterest, which currently ranks as the third most popular social platform in America, has more than 335 million users. Pinterest is especially popular among women, particularly moms, and people who come from high-income families. If your target audience matches these characteristics, then it could be a good fit for your company.

Most importantly, 48% of Pinterest users shop, which is much more than other social media platforms. This means that Pinterest users visit nearly half of their sites to purchase products. This is great news for eCommerce shops!

Many people believe Pinterest is only about recipes, fashion and home decor. However, 9.5 million Pinners use it to engage with financial content, 69% use it to make telecom and tech decisions, which creates opportunities for almost any industry.

Use Pinterest as a search engine

Although Pinterest may be viewed as a social media platform by some, it is important to view it as a search engine. Why? It uses the same algorithms as Google and Bing for deciding which content should be displayed and to whom. Its users are constantly searching for inspiration, ideas, outfits, business tips, and DIY projects. Pinterest's goal for users is to give them the most relevant content for their search queries.

You should therefore optimize your Pinterest content using target keywords. This is similar to how you would optimize product pages or blog posts.

Choose the right keywords to start. Pinterest's keyword research tool is a great place to start. This tool can be used to create an ad campaign but you don't need to launch it. Pinterest will provide a list of similar terms and their search volumes. You can also insert keywords ideas, such as "healthy food" or "healthy foods". This is a great way for content ideas to be generated!

Pinterest also offers search suggestions. To see a complete list of related topics, type a keyword in the search box. If you search for "fall fashion", you will also find "fall fashion trends", "fall fashion outfits" and "fall style coats".

These keywords should be used naturally in your Pin titles and descriptions. Don't forget to add them to your Pinterest profile!

Create Pins that customers will be interested in saving, learning about, and viewing. This guide by Hootsuite has more tips for Pinterest SEO.

Learn more:

How to market products using Pinterest

1. Post regularly

You must post consistently and frequently to be successful on Pinterest. You should post 5 to 30 times per day, depending on your business and audience. These posts should be spread at various times so that you reach as many people possible.

Does that sound overwhelming? Do you find this overwhelming?

For example, the Pinterest extension for WooCommerce automatically posts your products on Pinterest. The extension can update your pins by changing the price, description, or photo. You can also save Pins to multiple boards at once, resize product images to match Pinterest's recommended sizes and much more.

You might want to use Tailwind to save Pins from custom graphics, blog posts, and even Instagram photos. You can bulk add Pins and it will schedule them in the times that will get the most engagement. The browser extension allows you to pin content from any location on the internet, including your own store or related industry blogs. Existing Pins can be added to a "SmartLoop", which will re-Pin them as you share.

2. Join group boards

Group boards allow multiple people to Pin to and share Pins on a shared board about a topic, such as fashion, food or travel. These boards are a great way to reach new people who are interested in the content you share.

You can either find group boards on Pinterest directly or join communities via Tailwind. These are both very similar. You need to follow the rules of each group for posting frequency, topics and other details. Remember, these groups are about community. Share other members' Pins on your boards to get as much or more of what they have. This is a great way for you to create new content that you can share with your followers.

3. Vertical images of high quality should be used

Pinterest is basically a never-ending stream of images and videos. It's crucial that your pins stand out. Your Pins should be vertical and of high quality. They should not be blurry or out-of-focus

When creating custom graphics, such as infographics, charts, or collages, make sure they are professional and branded. Gilmour is a master at creating infographics that stand out from the rest. This Pin is a great example of water conservation. It provides useful information for people who are interested in gardening and uses high-quality images.

You can also add Open Graph Markup to product pins if you use the WooCommerce extension. Pinterest can read product details and add information such as price, description, stock availability, and other relevant information to make them stand out from all the static images.

4. Promote more than just

You don't want just to sell, buy, sell on Facebook and Instagram. Not many people will be able to respond. Instead, share useful information and content about your products.

Make gift boards and include your own jewelry, as well as items from other shops. Instructions for grinding coffee beans are welcome. You can share recipes that feature your barbecue sauces. Your tees can be included in outfit ideas.

Layla Sleep is a mattress company that has a whole board dedicated for sleep tips and content from other Pinners. Although this does not directly sell their products it is useful information for anyone who wants to improve their sleep.

SOXS is a company that sells socks. They have boards covering everything, from outfit pairings to gift ideas. You can even find a board for cute animals and socks.

Spend time thinking about more than just ads and promotions. Think about what your potential customers will be interested in.

5. Take advantage of evergreen content

Your customers will always find the most relevant, current, and fresh content, regardless of what season, dates, or trends are. It is your bread-and-butter content, which you can reuse over and over without it becoming old.

This content can be used to fill in any gaps in your Pinterest schedule, even if it has been awhile since you pinned it. It will be easy to share it with new people and remind those who have already seen it that they are a good fit for your products.

6. Advertise effectively

It's a great way to turn views into sales by investing a small amount of money in your most popular Pins. You have a choice of many ad formats.

These are standard ads that have simple images and reach far more people than regular Pins.
Videos ads that capture attention using motion rather than static images.
Shopping ads are basically product pins that have been made into ads.
Carousel ads allow users to swipe through multiple images simultaneously.
Collections are a mix of lifestyle imagery and video.

No matter what format you choose to use, it is important that you consider your audience, budget, and goals. Are you looking to increase traffic to your website, get email subscribers, or convert customers to your store? What amount do you wish to spend each day? Are you interested in displaying your ad on specific genders, locations, and interests? Your ad's success depends on these factors.

You need some guidance? Hootsuite offers a detailed look at creating Pinterest advertisements.

7. Get pins from collections

Collections Pinterests allow you to share inspiration and products in a fun interactive way. The primary image shows all the products in the image, along with links to your shop. If you sell home decor, for example, you might include a main image of a decorated dining room and link to your store.

There are so many options! Create collections of pins for outfits and gardens, food, gift boxes, and much more.

8. Video is important!

Although you may think of images when you think about Pinterest, videos are growing in popularity. Videos automatically play when someone scrolls past them. This makes them a great way for getting attention and encouraging views.

This is a great place to post makeup tutorials, videos on cooking, DIY projects, product demonstrations and other visually-intensive topics. You can upload your videos directly onto Pinterest or pin them from your site.

9. Register for the Verified Merchant Program

You can join the Verified Merchant Program to be vetted by Pinterest. This will make you appear more credible to potential customers, and it also opens up many new features for you.

You will see your products in related Pins, which reach people searching for new brands. Conversion Insights will give you advanced analytics and access. You can also enable a shop tab to your profile, which makes it easy for all your shoppable pins to be found.

Bloomscape is an online shop that sells plants. They have the shop tab on Pinterest. It allows customers to easily click on their product pins and group them into easy-to-reach groups, such as all products, most popular products, and categories. Potential customers can get a quick overview of all the available products by using this method.

10. Share your content with others easily

Site visitors and customers should be able to easily share content from your site to their Pinterest accounts. You can add a Pin It button on your website so they can share everything, from infographics to products, outfit inspiration and recipes. This is a great way to reach new people without spending any money.

The Pinterest extension adds an automatic Save button to all product photos so customers can easily add them to their boards.

Pinterest: Make the most of it

You can also find success on Pinterest if you put in the effort and work consistently. You'll succeed if you focus on creating useful content, designing attractive images and videos, optimizing your Pins for the correct keywords, and then you'll be on the right path.

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