How to get quick wins for your online store

 

There is no overnight success. Many long nights of planning, trial and error, and endless hours spent focusing on the details were the key to the sudden success of any organization or company.

It will take time to build your organic social media network. While it is a worthwhile investment, it will not be the best way to generate early revenue. Similar holds true for search engine optimization and building an email database. While these can offer the greatest long-term returns, they will not improve your revenue today.

No matter if you are just starting out or an experienced pro, you can get a boost of confidence and prove that you have a great idea. These small wins can be used to generate revenue and energy that you can then use to fund longer-term investments. These are just a few ways to make quick profits for your store.

Google Shopping / Google Ads

Is there a way to reduce the cost of search engine optimization? It is possible!

Imagine that you are selling custom-engraved leather collars to cats. A huge amount of quality traffic would be generated by appearing first on Google when you search for "custom leather cat collar". While you are working your way up organically, you can also pay for a top spot.

Prices will vary depending on how popular the keywords are and how many companies bid for the same place. However, you will usually pay a few bucks each time someone clicks your ad (triggered via the keywords you selected). This is why pay-per-click, or PPC, is a type of ad payment system.

In a matter of days, you can have hundreds of site visitors instead of zero. Google Ads is a great way to get traffic to your site if you have the money and can drive traffic quickly.

Be aware that PPC campaigns can be very profitable, but it is best to start small. You will use the data to identify the best keywords, improve product pages, and increase other marketing efforts to lower the cost per conversion and increase your profits.

This strategy can be used to test keyword ideas and achieve long-term SEO goals. AdWords can be used to drive traffic using these terms and determine which keywords convert into customers.

To learn more, read our eCommerce search ads tutorial. The Google Ads extension and Marketing extension are great resources for getting started.

Remarketing

Customers don't usually buy after their first visit. It is important to find ways to keep in touch with your customers. This will dramatically increase your sales. This is a great way to make a quick profit if you don't already do it. This one thing can make a store's ad campaign profitable in a matter of minutes.

Remarketing ads are simple and use tags to track visitors. Display ads, like the banner ads that you see on popular websites, can be used to remind your visitors to return and continue shopping.

These campaigns can be very complex -- such as focusing on non-converting traffic with free shipping or showing them the products they viewed with a discount temporarily -- but even a simple remarketing campaign can make a big difference.

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Remarketing is not something you should be avoiding because it can sound too technical. You'll get a head start if you use the same Google Ads extension.

Not all remarketing strategies work the same. Remind them that you are here. Include your branding and product photos. Remind them to "shop now".

Here are some suggestions that might prove to be more effective.

• You can create an audience that includes anyone who has visited your website in the past seven days, but has not purchased. Use a promo code to get free shipping when you run an ad
• To remind people what they love about your shop, show them the exact products they saw.
• You should keep an audience of people who have visited your site within the last year. Display ads can be used to announce your next big sale to this audience.

These ads are very affordable and targeted as they only target people who have indicated an interest in your products. Find out more about Google remarketing.

Remarketing is also possible on social media. To install a Facebook pixel (Facebook's term to a remarketing tag), on your website, use the WooCommerce extension.

will then create a remarketing audience to everyone who has visited your site in the past. Facebook anonymously matches visitors with real Facebook users. You can now show ads to users as they use your favorite platform. These messages are often less intrusive than banner ads and are more appealing than regular banner advertisements. Mix them together for the best results.

Bonus: Instagram doesn't require you to have an account in order to run your Instagram ads. Find out more about Facebook remarketing.

Recurring revenue

You will make more money no matter what product you sell. Customers who come back to you again and again will be a better deal.

You can make it simple by offering subscriptions. This could transform a $40 one-time purchase into a $480 per-year recurring revenue stream.

This can be done in many ways. One option is to create gift boxes or a fruit of the month club. If you are selling novelty T-shirts as a hobby, people might be interested in receiving a new one every month in return for a discount. Do you feel like every month is too often? Customers can choose the terms that best suit their needs with WooCommerce Subscriptions. Perhaps once every three months is better.

This can be done with any product. Let's suppose you sell eye drops that last for 60 days. Invite them to subscribe in exchange for a discount so that they don't have to worry about reordering. Customers will be happy to know that they don't run out of the most important items. They won't feel as inclined to shop around if they know when a new shipment is coming. This will likely increase the average customer's lifetime value as well as your store's annual revenues.

Email marketing

We mentioned earlier that building an email database is a long-term strategy. It's true! There are two scenarios:

1. You have been in business for some time and have a list of customers that you can market to.

This is a huge opportunity for your store if you have not started an email marketing program. It is much easier to find repeat customers than it is to win new business. You should send a newsletter to your customers that informs them about new products and limited-time sales.

It doesn't always have to be about immediate sales. You can share information about your company, give advice on how to use the products, and other news that may be of interest in your market. It is important to remind customers that you exist, and encourage repeat business. You never know who someone is, so send them regular emails.

You can increase your store's sales by automating a structured, more robust email marketing program if you already do some.

Most abandoned carts do not make it to the site. Email programs such as AutomateWoo are able to send messages to customers if they leave your website without making a purchase. This can increase your conversions by a lot! It doesn't end there. AutomateWoo allows you to quickly increase revenue by adding other features such as:

• You can follow up with emails asking for customer reviews and providing recommendations.
• Automated campaigns that include new product updates and special offers.
• Notifications via SMS
• Notification emails for when items on your wishlist go on sale
• Personalized coupons that increase customer lifetime value
• Refer buyers to help you become their best advocate.

2. Email is just the beginning.

Be great right from the beginning. To minimize abandoned carts, and maximize repeat business, you can use an email automation tool.

However, this won't help your first few sales. What do you do if your email list isn't working? You should resist the temptation to purchase random lists and send marketing messages. These lists are often unreliable, they contain many fake emails and people not related to your target audience. This could put you in serious trouble with email service providers if you send unsolicited messages.

Instead, look for opportunities to partner with other organizations, non-competing businesses, or influencers who have a reliable list of people in your niche. You might be able negotiate a feature in their next newsletter as some of these people likely send out their own newsletter. An influencer may be willing to send you an email in return for a product free of charge or a small fee. Associating with someone your target market trusts will immediately give you a little bit of that trust.

Marketing to Influencers

Influencer marketing is based on the idea of trust transfer. The niche-specific audience of influencers is a loyal one. Their followers follow them because they trust their opinions and content.

While few brands can afford to hire Kardashians, there are still many influencers who have smaller audiences and may be willing to help you promote your shop for free or a small amount of money.

Let's suppose you are selling a product that appeals to a particular sport. Google Ads can be great but sales can be elusive because they might appear for less relevant terms. Your ads may appear when someone is looking for a gift idea for someone they love. This is fine for a once-off sale but not for the long-term.

What could be better? You can identify the most loyal sports fans and those who will return to you time and again.

While you might not be able partner with the biggest star in sports, it is possible to find a blogger, commentator or other influencer with a smaller fan base. You can get in front of a very targeted audience with a relatively inexpensive partnership. Combine that with the email and remarketing tactics and you will find a lot of loyal customers.

A partnership that works well can bring you big wins, and it will happen quickly. Find out more about influencer market for eCommerce.

Cross-sells and upsells

You want to make every effort to increase each order's average size, since new customers can be difficult to find. You can do this by offering additional products or upgrades to existing products. This is called a cross-sell.

You can organize your cross-sells and upsells using the Product Remmendations extension. If someone adds a toy that is appropriate for their age to their cart, suggestions for toys that fit that age range will be displayed. It is easy to categorize items however makes sense for your business.

Are you ready to increase your average order? Learn more about upsells and cross-sells for eCommerce. You can also get started with the Product Remembrations extension.

Product pages with more robust features

The extent to which you include as much information on your product pages will influence how likely customers are to find the answers they seek and to feel comfortable purchasing from you.

What information should you include? You should include reviews, product descriptions, detailed specifications and contact information.

A second image could be a great way to increase sales if you have only one product image. People want to see products from a variety angles and lighting. They want to see the "lifestyle" version in perfect studio quality. You will see a rise in conversions if you show your products in more light (literally).

Because they are aware that you have a bias, people trust other opinions more than their own. Reviews can make a difference for your store. Product Review Pro allows you to accept more detailed reviews, including pictures and videos.

Product descriptions are more than technical information. They also don't just contain a lot of meaningless words. All of this is possible if you know the strategy. Find out more about the psychology behind great product descriptions.

Online, you're ready to win

You're already using WooCommerce. If you have been in business for some time, it is possible to increase your conversions by adding new ways to reach customers through email automation or remarketing ads.

These are the best things to do if you are just starting out. Google Ads can bring you quick traffic or an endorsement from an influencer can give you instant credibility. No eCommerce store can be a overnight success, no matter how hard you try. To find your winning combination, you must continue learning, growing, improving, and sharing.