Creative ways to offer memberships
Memberships can be a great way to build loyal customers, generate revenue and share your passions, whether you already have a store.
They don't have to all look the same. Let's look at some creative ways to sell memberships, including online communities, reward programs, and fitness plans.
Restaurants and food makers
These membership sites are not just for content creators. They're great for restaurants, and can help you generate additional revenue online during the COVID-19 pandemic.
Your membership could be charged monthly, which encourages your most loyal customers to support you business. They might be eligible for discounts, accessing a library of cooking classes or recipes, or even a free jar each month of your barbecue sauce.
You can find similar deals in stores that sell packaged food and drinks. You can include a subscription box with your most popular products and access to a collection of recipes using those products. Additional purchases will be 20% off.
The Craft Can Directory has a club for its most loyal customers. Members get craft beer delivered right to their doorstep, as well as free shipping and access to special flavors. They also have the option to earn "beerpoints" that can be used towards future purchases.
Nonprofits
Memberships can be a great way to increase donations to your charity or nonprofit. You can reward subscribers with exclusive stories on the impact their money has or freebies such as stickers, T-shirts or address labels.
To make it easier to organize your volunteer efforts, you could create a volunteer directory. Volunteers can sign up free of charge and then communicate with each other via forums or sign up to time slots.
Companies that offer health and exercise
Digital memberships can be integrated into existing services by gyms, meal subscription boxes and other health-oriented companies. You can create a library with workout videos and healthy recipes. One-on-one consultations or training.
To make money from your passion for exercise, a gym or other physical product is not necessary. Memberships can be offered entirely on your own. This can be done in many ways, but these are two:
SpeedShred offers a 12-week program that focuses on building lean muscle. This program includes easy meals and workout routines for 12 weeks.
Go Detox! provides a 28-day detox program to eliminate sugar and processed foods. The program includes a food swap guide, meal plans, shopping lists, and recipes.
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Creators of content
Although content creators can mean many things, such as a musician, crafter, baker, or gamer, they all create content that is passionate about something. Memberships are a smart way to monetize blog posts, tutorials and recipes or songs your readers enjoy.
Offer members access to a library of patterns and video tutorials if you are a crafter. You can also offer members exclusive access to online classes or downloadable cookbooks if you are a food blogger. You can also create a membership program for musicians, which will include exclusive videos, live music streaming, Q&As and behind-the scenes videos. Be creative!
Designers and artists
Your paintings, patterns and designs may already be available online. You may already be selling your paintings, patterns, or designs online. But did you consider sharing your knowledge and templates with other professionals in your industry?
This can be done with a membership plan. You can include software tutorials, project walkthroughs, and presets for photography -- whatever you think your audience will find most useful. Here are some examples.
PHLearn offers a lot free content online. However, they also offer a pro membership that includes tutorials, Photoshop actions, brushes, Lightroom presets and more. Customers have the option of a monthly or annual membership. The Pro library is regularly updated with new content.
Brush & Pencil is a 6-month membership program that teaches artists how they can master colored pencil. Members have access to color match and comparison tools, a library with video and article tutorials, as well as step-by-step instructions and projects that build on the skills they already have.
Clothing stores
Yes, clothing stores can also offer memberships. It just takes some creativity. A subscription box will send customers a T-shirt and an accessory each month. This is the best way to start your membership. You can then add additional content such as exclusive discounts, Q&A sessions or outfit ideas based upon the contents of your box.
Memberships for educational purposes
A membership is a way to share your expertise on a specific subject. You can write about writing, science, bookkeeping, tech, or any other topic that you are an expert in and make it available to members. Online classes, videos and consultations are also possible.
CashFlowDepot offers a lifetime membership to their investment training. Members pay upfront, rather than paying monthly or quarterly. They have access to over 300 video and audio tutorials to help them learn how to invest. It's possible to do the same thing with any topic that interests you.
Publishing
Memberships allow your readers to access your magazine or newspaper online. A membership can be included with the purchase price of your printed publication. If you are digital only, you can sell your subscription as is.
Paddock magazine is a focused on Formula 1 racing and offers customers the option to choose between digital or print subscriptions. The online subscription comes with twelve issues of new content, all back issues, as well as an archive of eight years worth of premium content and videos. It also offers 35% off the cost of the print edition.
Professional and social groups
A membership can bring people together around a shared goal or passion. Start a buy/sell group in your area for high-end clothing for children. Create a forum for TV fans. You could also create an auction site for old car parts.
They can be used by professionals in certain industries. VerifyWP provides a site to test the skills of clients who are looking for WordPress developers. Members can post jobs, invite applicants and then assess the skills of those applicants to ensure they are qualified. This allows them to hire the most qualified candidates without having to interview everyone who applies.
AGD a community for freelancers working in the design field. Members have access to professional advice on tax and legal questions, networking opportunities, as well as a library of lectures, seminars, and workshops covering a broad range of subjects.
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