Five Shipping Strategies to Keep Customers Satisfied and Protect Profits
Shipping should be free for all except for a few large retailers. Shipping companies and business owners know this doesn't make any sense. Shipping is expensive, and will always be. Someone must pay. 36% of online customers abandon a purchase because they don’t want to pay shipping. It doesn't matter what carrier you use -- USPS or UPS, FedEx or any other -- free shipping will always cost you money. It doesn't matter if other businesses offer free shipping, it doesn’t mean that you should. You want to find a shipping strategy that is both profitable and pleasing to customers. Also, everyone wins when you have a shipping strategy. You have three options when you are just starting to learn shipping methods, and fulfillment . These are the flat rates, variable rates, and free shipping. There is a lot to choose from. Prices can vary greatly between major carriers depending on several factors. Let's work together to find the best shipping...