Target reports a 25% increase in Black representation at officer level

 

Target reports a 25% increase in Black representation at officer level

Dive brief:

  • Almost a year after promising to advance social justice and create a work environment where Black employees feel included, Target reported progress in its 2020 Workforce Diversity Report.
  • Target said Black representation increased nearly 25% among its officers in addition to "positive progress" across all salaried levels, the company said Tuesday. The company in September 2020 promised to increase Black representation across the company by 20% by 2023.
  • Target's diversity in its workforce has been stable since the last diversity report. Target's team is 50% white and 25% black. Target's team members (58%) as well as its leadership team (50%) comprise roughly half of the women.


Dive Insight

Target and other retailers have launched initiatives to support Black employees and Black-owned businesses since George Floyd's murder.

Kiera Fernandez (senior vice president for talent and change and chief diversity officer) stated in a statement that "part of that commitment is setting data driven goals and transparently holding ourselves responsible every day for making progress throughout the organization."

Target had four areas in mind when he set out to pursue racial equality. These were team, guests and communities. Civic engagement and public policy were also key areas.

In April, Target pledged to spend $2 billion with Black-owned companies across different categories, including marketing agencies, construction companies and facilities maintenance providers. Target will add products from more than 500 Black-owned businesses to the investment and provide resources for Black-owned startups.

The retailer also said it plans to be an industry leader for providing inclusive brands and experiences by 2030, in addition to creating a team that reflects its customer demographic by then.

Fernandez acknowledges that Target is working toward ambitious goals in the statement, but that it can be achieved with the support of its leadership and its team members.

As criticism against representation within retail executives continues to spark conversation, Target, in its latest report, said it maintained representation among board members, with a third of them being women and almost half being either Latino or Black.

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