Words that make or lose money on your Ecommerce site
It is difficult to create a marketing strategy that generates sales. It can be made easier if you consider some proven psychological factors that are effective in persuading consumers to act. One such psychological factor is the power and influence of words.
If used correctly, words can convince customers to act even if they weren't ready. However, words can be used in an incorrect way and could stall marketing efforts. Marketers believe words can be divided into two types: words that cost money and words that make it money. Numerous studies have been conducted to determine which words can cause positive effects in consumers. Similar tests were also conducted to see which words could negatively affect the consumer's reaction. These reactions are often based upon feelings that can be derived from the words. Sometimes, a lost sale can be turned into a closed sale by making a few changes to the copy.
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14 words that can make you lose money
1. 1.
This is one of those terms that you can't avoid. In fact, it seems to be a common term on ecommerce websites. It might be worthwhile to test other terms or to leave it out entirely. Instead of listing "Price: $50", you might list the price as "$50".
2. 2.
This is another term that can be unavoidable on an ecommerce website, but it is one worth trying. Instead of making the customer worry about the price of a product they are purchasing, offer them options to think about the value and the quality of the product.
3. Sign
Many ecommerce shops ask customers to sign into their accounts or to begin the checkout process. This language can scare them away from completing a sale. Instead of asking them to log in, you can use phrases like login. You can also label the link with phrases like login, rather than asking them to sign in.
4. 4.
Instead of using "Buy Now" buttons on ecommerce websites, you can change them to "Add to Cart," Bag, and Place in My Cart." Buy Now is a way to make customers feel that they are buying something. No matter what the circumstances, nobody likes to part ways with their money. It is better for them to focus on buying a product that suits their needs.
5. Expensive
Do not say that a product costs too much. Show the customer why the item is better than others. They will pay more for high-quality products, even if it means paying more.
6. 6.
Instead of using the words "weekly deals" or "monthly deals", you might rephrase to use "sales"/"specials" instead. Deals can often imply that the products listed on the site are considered to be cheap. Contrary to popular belief, listing certain products as deals can lead other consumers to believe that the rest of the products are too expensive. The final perception lies in the consumer's eyes.
7. Sold
Are you listing products as "out of stock"? Do you list products as sold out?
8. 8.
Avoid using words like "Charge Information," 'Charge Card," 'Charge Your Account," and others. You might instead reword the words to be more user-friendly, such as "Billing Information" and "Credit Card Information."
9. 9.
Cross-selling products can be described on some websites as "Try these other products" or "Other items you may also like."
10. Bad
Avoid usages such as "Bad Login", and "Bad Card Number."
11. 11.
If the circumstances are right, saying "You can't lose" or "You don't have anything to lose" could mean that one has already lost. Instead of focusing on the negatives, focus instead on the benefits the product provides to customers. Rephrase the sentence to include a bulleted list of benefits for customers from the product.
12. Complex
Instead of calling a product "not complicated", describe it as "easy to use."
13. 13.
Do not tell someone that they have "nothing at risk." This can make them wonder why it is necessary to say this if there was no risk. Instead, focus on the benefits.
14. 14.
Be on the lookout for double whammy "Risk-Free, No Obligation" statements.
Words that make money
Product descriptions and sales copy should be convincing and attractive. These should be persuasive and enticing to convince the visitor that they are getting exactly what they want. Any less could lead to a loss of sales. You should consider the following words when you are designing an ecommerce store: benefits, promised, promise, deliver, commitments, guarantee, save and trust, free, now gift, only, rush, quality or promote, serving.
The results you get from the use of the listed words will depend on your target market, user demographic, product offerings, and other factors. It is important to compare different versions to find the one that works best in a particular market. Words have the power of controlling emotions. Even the most effective marketing strategy can fail if they are not paid attention to.
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