What is the best responsive design or mobile site?

 


What is the best responsive design or mobile site?

Mcommerce sales via mobile devices will reach nearly $52.17 billion by 2014. One-third of this will come from smartphones and the rest will be split between other mobile devices. Many online retailers have already made their websites mobile-ready to capitalize on this opportunity. Up until recently, it was the preferred way to capitalize on this trend. This was done by creating a standalone, mobile-ready application or site. This has been a good approach so far. However, responsive design is being challenged. The new technology has many advantages over its predecessor, including better SEO results.

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Standingalone is less expensive than responsive

A traditional mobile app is a copy or a modified version of the website. It is designed and programmed so that the pages can be delivered to mobile users on a smaller scale. This is usually done by a script that checks the browser's operating system and then serves the pages. The script will serve the mobile version of the website if it detects a smartphone. If development costs are low, a standalone mobile application may be a good option.

A responsive design, on the other hand, reacts immediately to optimize the site for the screen orientation, vertical or horizontal, and the size of the device. Because the responsive website is integrated into the website's design, it doesn't need to be in another space. It can be expensive to implement responsive designs. This often requires a rework of the entire framework and backend programming to make it work. Early adopters are likely to be larger companies that can afford the investment.

Protection of domain names

Mobile websites reside in their own domain. This is usually mobile.somewebsite.com. This could cause SEO problems by reducing the domain. It may also require more maintenance as there are two distinct areas that must be managed. Responsive design allows the domain to remain intact. Only the backend programming can change.

Link Weight

Mobile sites are hosted on their own domains, so the SEO weight links normally hold is lost. Search engines also do not reward equity credit. A responsive website is just the desktop version of the site with additional backend programming. Search engines include the links in credit towards the domain.

Future-ready capability

A mobile-only version of a website might need to be updated to keep up with the rapid pace of mobile browsing and new phone technologies. Responsive design is compatible with all devices, regardless of screen size or operating system. A responsive website will outlast mobile versions, cost less to maintain, and work regardless of new mobile innovations.

The winner is...

Although it's difficult to predict which technology will win, it is likely that the responsive approach will be a dominant one. It is safe to assume that the traditional mobile-only site will not disappear anytime soon, considering the current budget constraints. The best option for every online retailer is the one that works the best, which will be different for each brand.

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