Traffic Wars: Get Qualified Buyers

 


You can break down website traffic into segments. There are two basic types of website traffic: qualified and unqualified. Variations between these two types will affect whether sales are made.

Unqualified traffic can be illustrated by a wholesale jewel supplier, whose website attracts mainly consumers who aren't qualified to purchase the product being sold. While unqualified traffic may increase the number of visitors to your website per month, it won't increase sales.

Qualified traffic would, on the contrary, be a wholesale supplier of jewelry whose website attracts primarily jewelry retailers looking to sell their products. Qualified traffic is made up of people who are interested in what is being sold. This gives you a greater chance to increase your online sales.

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Important points to be aware of

Traffic is not all created equal. For example, let's say you have a brick and mortar store on a busy street. While the store might be popular with people who pass by, they may not intend to enter the store. These window shoppers will probably not purchase. The brick-and-mortar store owner is more likely to buy, because they are more knowledgeable.

However, visitors to a website on the Internet are not automatically qualified to purchase. Many retailers spend thousands of dollars on professionally designed websites only to discover that they are not attracting qualified buyers.

The unconclusive "hit".

Although it may seem difficult, many retailers continue to focus on how many hits their websites get. A visitor asks for information on a website or server. This could be an image, a document, or copy. A hit can be generated even by a non-human BOT. A visitor who visits a page that has 10 images and nothing else generates ten hits. However, they are not the only unique visitor. Although there are ten additional hits generated by a visitor who visits the site, there are only two unique visitors. To determine the number of visitors to a website, it is not important that you count the hits. The number of unique visitors is the metric to be considered.

You can narrow down the number of qualified visitors by using proper tracking and analysis. Qualification must start from the moment that consumers first come into contact with your brand via organic search (SEO) or paid search (PPC), and continue through the entire process.

Pay-per-click: How to attract qualified traffic

Target customers are key to increasing sales. This is done by understanding their needs and bringing them to you site via the right advertising channels. There are many ways to attract more qualified visitors to your website. These are some tips for making the most of pay-per-click marketing (PPC).

1) Include more descriptive words in your titles and descriptions. Keywords such as "shop", "wholesale," quantity, "order," and "buy" will draw traffic to your site with the information that it is selling wholesale. These are all ways to increase targeted traffic to a site.

2) Avoid using broad match keywords and use more exact and phrase match keywords. These keywords will drive less traffic but will result in more qualified traffic.

To eliminate click-wasting, you can add negative keywords to broad match campaigns. To broaden match keywords like "wholesale electronic", add words such as "cheap" and "free" to reduce or eliminate visitors looking for "cheap wholesale electronic." However, it will not stop people looking for brand name wholesale electronics.

There are two types website traffic, as we have already discussed. You can get the best results from your marketing and advertising dollars by implementing best practices that attract qualified traffic to your online shop.

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