Marketing is essential for small and medium-sized businesses to help them grow their business. Small merchants must respond to the tech-savvy consumer today by using technology. Today's POS systems are equipped with features that make marketing easier and reduce the need to use third-party tools and extensive research.

Larger companies have been turning to geo-fencing to target potential customers with relevant messages and promotions based on their precise locations in recent years. Many electronic companies, particularly larger ones, spend thousands of dollars researching how to reach potential customers at the "Zero Moment of Truth", the moment when consumers begin to research future purchases. Small businesses don't have the resources, time, or budget to spend on complex research and technology.

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Email marketing strategy integrated into POS

The good news is that small businesses don't often need to spend large amounts of marketing dollars on enterprise-like efforts. Small businesses don't need to spend large sums of money to find the best time to reach prospects. Instead, they can increase customer engagement by using an effective email marketing strategy that is often integrated into their POS. Small businesses can reach their customers through email marketing. According to The Merkle Group CRM agency, 74% of consumers prefer email marketing for commercial communications.

Sending welcome emails to new customers and following up with customers who aren't as frequent sends a reminder. You can also check in with customers who aren't often customers by sending them a missed-you email. Businesses can use email receipts to reach customers right after a sale to thank them and give valuable information. Although this may seem counterintuitive at first, it is wise and economically smart to focus on retaining customers who know and support your company. According to some reports, it costs 10 times more to get new customers than to keep existing ones. A post-sale marketing component can help you reduce marketing costs and reach more buyers.

At the checkout, build strong customer relationships

A mobile POS allows users to quickly personalize email receipts with an image, such as a logo, and add important details about the store at the bottom like the return policy. Email receipts can also include discounts or offers for future purchases. This can be a great way to drive repeat business. A simple gesture of appreciation can help build customer loyalty and show appreciation.

Email marketing is one way to connect with customers without the need for research or focus groups. It can be subtle and effective, but it is easy to customize and thank customers.

Here are 10 tips to sell Instagram

Instagram's emphasis on images makes it a popular marketplace for both brands and consumers. Instagram's comment selling platform offers a great opportunity to engage customers. Here are 10 ways to make Instagram a brand and monetize it.

Use hashtags. __S.28__ You Fresh Naturals is an all-natural cocoa-butters company that has 83,000 followers. They use these hashtags #youfreshnaturals and #paleo to attract and keep customers.
You can use keywords to create your account. Instagram's search function doesn't have a lot of options. Customers looking to find new shops or listings can have a difficult time finding them. The shop name must be clear and not be confused with a personal account. To make your business stand apart from personal accounts, use keywords such as "shop" and "closet".
Follow other people. There is currently no way to search only for shops. Shops that are already followed by buyers often lead to new shops. To make your shop more visible, start following other shops in your area and interact with them.
Do not use photo filters. Customers should be able see your items clearly and understand their colors. You don't want to risk losing a customer because of a vintage-inspired, but pretty filter. Use a filter to inform your followers via the caption.
You can interact. Instagram does not offer feedback or reviews from customers, like Etsy and Facebook. You can post a "feedback photo" and ask your customers for their feedback. You can also post behind-the scenes photos in between sales posts so that your followers can see who is behind the brand.
Keep your posts clean. Instagram does not filter your posts like Facebook. All of your posts will be visible to your followers. This is great news, but make sure to not overwhelm them. Limit your sales to no more than 10 posts per week, and choose carefully which products you feature.
Use video. Do you have flashy jewels on sale? A gorgeous, flowing skirt! It's your chance to show it off! Make sure to use Instagram's video capabilities for the best assets from your most striking pieces.
Flash sales are a way to get people on Instagram. You can build anticipation with flash sales, but lose potential followers if your posts are not frequent enough. You shouldn't post at random times. This will make it difficult for your followers to stay engaged and keep your account active.
Let your followers know in advance. This tip is crucial for selling on Instagram. You can include the information about your next sale in your description if you don't want your sales to be scheduled but still want your followers to know when they should refresh.
Stick with a plan. Make a schedule so that fans know where they should be to close deals. Try to post at least three times per day, and try to spread the timing of your photos. You should also get to know how your followers interact with your photos.