Fashion brands use Instagram Live to engage and sell

 


Fashion brands use Instagram Live to engage and sell

Brands can now sell directly through social media platforms. With social distancing and store closures, brands are being creative in how they engage with social media. One of the most recent ways to do this is via Instagram Live.

Instagram offers many different advertising strategies to help brands promote themselves on the platform. A user can either make a purchase through the app, or they will be redirected to the product listing on the brand’s website if they like the merchandise in the picture. You can pay to have your Instagram post promoted by retailers.

Connecting with consumers on a more personal level

Instagram's Livestream feature allows users to stream live video streams to their followers and engage in real-time with them. To alert their followers that they can view live streams, users will use an Instagram Stories ring to highlight their profile picture.

Instagram Live was only accessible via mobile before the pandemic. The feature was made available to desktop users by the social media platform.Facebook sharedIn just one week, Instagram Live views in Italy increased by more than 80% from March 24 to March 24. Consumers are using Instagram Live to connect with brands and other users, thanks to more access and less time.

Get their attention by being creative

Consumers are using the desktop to access Instagram live, and retailers are also using this feature to increase sales and keep their brand top of mind. According toGlossyLively, American Eagle and Lively are planning to attract viewers to their streams. They're looking for content creators and founders to appear as featured guests. They also plan a schedule of events, and make sure to balance livestreams with other content. This is not only to generate sales but also to keep people engaged and to keep the company top-of-mind in times of isolation.

Retailers need to be creative and post frequently on Instagram Live to attract users' attention. American Eagle uploaded 10 Instagram Live videos over the past month, an average of two videos per week. Your brand can be kept top of the timelines by following a consistent schedule.

How to use Instagram Live

It is essential to have a presence on social networks to promote your brand. Instagram Live is another tool that can help indie retailers stand apart from the rest. Live streaming on Instagram is a great way to connect with your followers. These are some simple business success tips to make the most of Instagram Live.

  • Make it a habit to post about your products regularly.Why should people follow your brand's Instagram account? Users must like what they see. Make it a habit to post different products every day. Many brands are getting creative with care packages and including multiple products in one photograph during lockdown. Customers can get a special discount when they purchase everything in the photo.
  • Learn the secrets behind your products' creation.It's crucial for any health or wellness brand that makes their own products to explain the process and where it came from. This idea is great for an Instagram Live video. Schedule a time when you'll be making products, and let customers follow your journey.
  • Use a background.Consider the many backgrounds that can make your products stand out. This is where you can be creative and use any props that you like, such as tablecloths or wrapping paper, posters boards, and even one the many filters Instagram offers free of charge when you post a photo. This feature is available when you create a new post.
  • Send photos and videos of customers with your products.Many shoppers read reviews before making a purchase to ensure that the product is worth their time. You can share the stories of happy customers with your audience to show that they love your products and are worth it.

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