B2B Ecommerce That Doesn't Break the Bank


Covid-19 is forcing a problem on several B2B merchants. They realize a strong ecommerce existence is crucial to long-term viability. But they're understandably hesitant to invest money beneath the pandemic on purposeful digital upgrades.

It does not have to be one or the other, however. B2B sellers can put money into ecommerce and conserve money.

What follows are five ways to increase B2B ecommerce without breaking the bank.

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Affordable B2B Ecommerce

1. Use built-in functionality. B2B ecommerce platforms have matured. Complex, pre-built functionality has long been available for B2C sellers. B2B sellers are now able to enjoy a number of the same attributes -- preventing development time and cost.

By way of instance, incorporating a B2B ecommerce platform with existing backend systems has historically been time-consuming and expensive. No longer. Many platforms now have default integrations or access to third party connectors. The end result is more cost-efficient integrations in less installation time.

2. Keep design simple. Off-the-shelf layout templates have gone mainstream. Most are easily customized to your own brand, leading to an attractive, highly-functional website without starting from scratch. In my experience, merchants seeking to control costs should select a theme or pre-built template based on user-experience features. Then add your organization's logo, fonts, images, and colors. It provides up to a fast, affordable launch, which can be easily improved over time.

3. Limit the scope. The perfect way to maintain B2B ecommerce jobs on a budget would be to restrict the scope. Don't attempt to do it all in the start .

What is the maximum priority? Perhaps it is improving the branding and user experience. Or perhaps it's allowing online ordering -- in four months. Defining the priority will help your development team meet budgets and deadlines.

As you think about priorities, ask:

  • Which features would improve earnings?
  • Which products are the most significant?
  • How many orders are you going to process every day?
  • How frequently does pricing change?

A smaller set of products and relevant data is a lot easier to get on your website. Your programmer can use scripts to transfer the data if it is being migrated from a different system. Limiting the migration (such as less order history) could lower costs.

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It is possible to forgo incorporating a new ecommerce platform with backend software and, instead, enter orders to the backend manually. It could also accelerate the procedure. Integration decisions typically depend on order quantity, pricing sophistication, and whether you are replacing an existing website or launching a brand new one.

Trying to fulfill all stakeholders can lead to a project scope to burst , driving up costs. To control the deadline and budget, put someone in charge of your cross-functional staff -- programmers, managers, sales staff, customer support -- that will coordinate feedback and focus on the priorities.

4. Discounts and incentives. In the aftermath of Covid-19, ecommerce platforms are providing incentives and discounted prices. Research your options. If a platform does not publicly offer discounts, ask them. Many platforms are experiencing earnings declines, too, and are ready to gain customers.

I have seen offers such as three months of free licensing in addition to discounted flat-fee bundles to get up and running fast with a restricted scope. Taking advantage of special offers would limit your upfront costs. You could then reinvest the earnings from the new site into updates and new features.

5. Sell direct-to-consumer. Ecommerce allows B2B businesses to sell directly to customers, not just to other companies. The disruption from Covid-19 is an chance to take the jump.

Fast Launch

With the ideal extent, launching a successful B2B ecommerce website is possible in a month or less. The secret is to go live, make some cash, and add features over time.

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