How to Turn Your Restaurant Data Into More Reservations and Higher Revenue

Running a restaurant that's fully booked every night with high-spending diners is the aim of any restaurant owner or manager. Being so in-demand that clients wish to hold their location with a reservation means you are offering a remarkable dining experience. But beyond simply holding a desk, there is much more you can do if you leverage the information out of your reservation management system and POS.


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Reservations Drive Greater Revenue and More Return Customers

Our information science group compared customers who leverage data from their Upserve and OpenTable integration against the rest of the business. These insights pay off for servers, for your reputation, and for your business' bottom line.

Restaurants using the Upserve + OpenTable integration see:

  • A 1/4 higher star rating on major review sites, fostering their standing over the competition.
  • Nearly 3 percent higher tip averages -- and happy servers are not as likely to turnover.
  • A 2 percent increase in repeat clients, who spend up to 67 percent more compared to other diners.
Putting Your Restaurant Data to Work During Service

When guest and booking information can be found at each point of service, you are ready to automate complex tasks and place valuable guest insights to use that would otherwise have lost in the procedure.

Use guest spend data to increase earnings

Are your check averages lower than usual? Without comprehensive data, the origin of the problem isn't easy to pin down and may make you lose out on revenue.

Create more client urges through your guest experience

You can not remember everyone's favourite dish or favored table, even if they're a regular visitor. Insights from Upserve + OpenTable help you treat most of repeat guests -- if they come twice a year or two times a week -- such as VIPs.

Make your restaurant a special event destination

When guests make a booking they can inform your employees beforehand whether they are celebrating something special. GuestCenter even keeps track of dates such as birthdays or anniversaries which were given to OpenTable by diners.

Better handle your operations with table twist insights

The more a guest visits your restaurant, the more you will learn about their customs and tastes. OpenTable's table status automation helps your audience know that tables are taking more and that are about the turn.

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