4 Advantages of Using a Restaurant POS with Online Ordering
Whereas people used to observe restaurants as a destination for the day, a night of Netflix binge-watching plus some fantastic take-out is now equally as attractive. Luckily, these diners are not limited to pizza and Chinese food . Due to online ordering solutions, all restaurants have the ability to expand their client base through takeout and delivery orders.
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How Can Online Ordering Work on a Restaurant POS?
There are two ways to provide online ordering on your restaurant -- through third party websites or even with an online ordering POS integration.
Third-Party Online Ordering Partners
Restaurants can offer online ordering through apps like GrubHub, Postmates, DoorDash, and much more by having customers input their place. As soon as they submit their purchase your restaurant POS will take it and process the payment entirely online, using your restaurant POS's integrated payment processing.
Online Ordering POS Integration
A restaurant POS using an online ordering system built is intended to give you more control and help you save money on third party fees (up to 30 percent ). Since the whole system can be incorporated, orders are sent to the kitchen in seconds, not minutes, improving turnaround time, better allocating kitchen prioritization, and sending food to happier clients.
The Finest Restaurant Online Ordering Software
- Upserve OLO
- Menufy
- Open Dining Network
- Grubhub for Restaurants
- Chowly
- Zuppler
1. Boost your reputation
Any way it is possible to improve the dining experience will make you money. By eliminating the need to wait in line or with clients put on hold, you are going to improve your restaurant's standing with hungry customers.
Restaurant online ordering systems also enable customers to construct their perfect meals without the strain of a hurried and busy employees, and the advantage of picking things in a more dynamic, visually appealing way than a paper menu could.
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2. Generate more revenue
As clients watch their orders (and check totals) grow in real time, it motivates them to purchase more since they're more conscious of how much food they could get before they reach their nightly budget. Those apps they dropped in the restaurant? Odds are they'll make their way onto an internet order.
Along with this, as we mentioned above, you will be saving those third party app fees which could cost you anywhere from 15-30percent per purchase.
3. Earn more business with loyalty rewards
When you join your restaurant POS online ordering to an integrated loyalty rewards program, clients will have more an incentive to select your restaurant over the local competition. Should they've rewards awaiting them in their account or are this close to making a new reward, which might be just the thing to tip the scales in your favor.
4. Leverage online ordering information for promotion
By taking the ordering process online, your POS is now able to collect key data about customer behaviour. After that you can leverage this information that will assist you automate and craft your marketing campaigns through targeted advertisements, social networking posts, and much more.
Plus, with the ease of saving"favorite" things and monitoring repeat orders, your restaurant POS will help personalize your followup outreach. By way of instance, if Bob buys a fajita platter every Friday night, your system can allow you to provide him enticing specials and deals that match his arranging tastes.
5. More precise orders lead to satisfied clients
There's nothing more frustrating than orders that are incorrect. It upsets clients, delays the kitchen, and causes employees to bear the brunt of everyone's anger. Among the advantages of an online ordering system is that it enables visitors to enter every last detail themselves, eliminating most communication difficulties.
In the long run, happy clients are repeat clients and online ordering gives them the capability to experience your company without waiting, less frustration, and a reduced risk of unfortunate malfunction.
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6. Free up your staff's time for hospitality
Consider online ordering as a"domino effect" of advantages. By moving a great proportion of your takeout business to a restaurant online ordering system, your employees is no longer tied to the telephone line. This permits them more time to concentrate on giving a high quality experience to the guests dining in house.
7. Free up your time with an integrated menu
When your online ordering system integrates with your restaurant POS, your menu resides in 1 place. Do if you make an upgrade to your master menu it will within the POS and in your internet ordering platform, saving you time moving back and forth with third party operators when updates or changes will need to be made.
"Picture ordering from Amazon with no graphics," says Kenn Pluard, owner of Kenji's Ramen & Grill in Vancouver, Washington, who saw a 10 percent increase in earnings after implementing online ordering. "Having the real photo will talk wonders and give the consumer an idea of their food quality." Pluard notes that showcasing canned drinks, with the logos recognizable and visible, can help drive sales.
"Having a presentable photo of the real food," he says,"can give the consumer an idea of their value and image of the restaurant," he says. "Along with the food items, I wanted to sell different items concerning our restaurant, like hats, shirts, gift items and gift cards. This can open up a great deal of opportunities to the small business who can't afford a high-end site, and the fact it is real time is enormously beneficial."
Whether you are just getting your online ordering up and running, or you are now realizing it may be time for an upgrade, here are a few ideas to help showcase your dishes in their very best light.
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Hire a professional photographer
While there are costs associated with outsourcing your own pictures, restaurant industry veterans like Pluard bank on such return on investment. Leah Plevrites, founder and lead designer of restaurant interior design and branding agency studioBIG, agrees. "An expert comes with the perfect equipment and the knowledge to capture the subject in a manner that conveys ambience and entices clients," she says.
William Haynes is a photographer who has worked with many restaurants to make images for menus, social networking, and apps. "Hiring a professional photographer can save a great deal of time, and cash if you keep having to create dishes over again. There are a lot of us who have researched and are trained to choose the best pictures and can often do this much quicker," he says, noting however,"That should not prevent restaurant owners from taking some control, as menus may change more frequently than they need to do full shoots"
If that's the case, follow the steps below to get the best outcomes.
Focus on light
Appropriate lighting is crucial, says Pluard, who also strives for consistency among his menu pictures.
"All shots must be taken at precisely the exact same angle and light for a consistent appearance," he says. "Using a lightbox could be useful if your restaurant is dim."
Bill Roberts, founder of vlogging resource site VloggerGear, agrees that light is a significant element. "Among the best ways to catch great menu pictures for a restaurant is to have good light," he says. "This may be in the kind of umbrella or LED light panels, which provide an almost shadowless light and makes the food stick out. When shooting photographs with natural or overhead lights, the light could be inconsistent throughout the menu and provide sub-par outcomes." But don't ignore the significance of (free) natural light flowing through your restaurant's windows. Haynes notes that natural light can be a restaurant's best friend.
"You absolutely have to have great lighting to actually see the food. Though a portable studio lighting kit allows for complete control, a bright, open window can perform wonders," Haynes says. "I also suggest filling in the shadows. This can easily be achieved with a piece of white poster or job board that bounces the sun back to the food when placed opposite the window."
He also shares challenges related to restaurants generally. "Many restaurants are dark or have light with a yellowish tint," Haynes says. "Watch the color of the light as well to avoid making the food look different. Daylight is often best."
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Compose the shot
Composition is about the way the food is framed inside the picture, says Haynes, noting that a 45-degree angle looking down on the dish often works well, particularly when you have access to a tripod.
When used appropriately, props can help give clients an accurate image of what they should expect. "One thing clients hate is to find a huge picture of a dish only to discover that, in actual life, it is much smaller. When appropriate, add small things that help reveal the relative size of the dish: salt and pepper shakers, a side of sauce, chopsticks, a fork, etcetera," says Haynes.
And don't ignore the significance of backgrounds. "Many restaurant tables are glistening and will reflect light in a harsh manner. You might need to reposition the camera closer to the primary light source," he says. "It could also be worth creating or using something below the dish, like a placemat. I stay away from metallic and silver because it's frequently the most reflective."
Make dishes seem appetizing
It can look like a no-brainer, but be sure that you're producing pictures that look appealing. At I Heart Mac and Cheese, pictures are composed to make food look its appetizing. "We take the pictures that actually show what is in the product," says CEO and chairman Stephen Giordanella. "For example, rather than showing a grilled cheese, we start up the grilled cheese, reveal some of what is inside falling out, and get shots of cheese being poured on top of it. Showing the picture as a final product is amazing, but revealing the image as it is being generated is both creative and more interesting to see."
Haynes suggests shooting the meals right as it is plated, as it would be served to guests. In this manner, hot food has natural steam, and cold desserts are still holding up.
"Position the food so that it looks its best," Haynes says. "This may mean opening up the sandwich a bit or unwrapping a roster so we can see what is inside. Stack items, move it around, and try different surfaces of the food to find out what looks best."
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