8 Reasons Your Restaurant Requires Pay-at-the-Table Technology
How long do your servers pay on each payment card transaction without pay-at-the-table technology?
Consider it -- or have a look at this infographic from Ingenico Group. The conventional way for servers in a restaurant to handle credit card payments is as follows:
- Take the check to the guest
- Walk off
- Give the guest time to find a credit card
- Return to pick up the card and the check
- Walks into the stationary point of sale (POS) system
- Brings a reception back to the guest to get a suggestion and signature
- Walk off
- Return to the table to the reception
- Walk back into the POS system and corrects the transaction for gratuity
That's a good deal of measures (both figuratively and literally) just to complete one transaction.
For restaurants with pay-at-the-table solutions, life seems much different. When the waitstaff requires a check to the table, they also bring a mobile payment device. Guests can quickly review the invoice, input a tip amount, and use their credit card or debit card to cover the check. That's it. Pretty easy, right?
Sources
Pay-at-the-Table Technology Adds up to Big Benefits
It is not only servers which benefit from pay-at-the-table and tableside ordering technologies, but so the guests and business owner. Here are eight reasons pay-at-the-table technology is a wise investment to your restaurant.
1. Greater Operational Efficiency
As illustrated in our example above, pay-at-the-table solutions save time and measures. Check presentment and payment are done in 1 interaction as opposed to multiple actions and additional trips to the point of sale system.
2. Increased Table Turns
The standard payment process between guest and server takes 12 steps and adds, on average, nine minutes per table. With pay-at-the-table mobile devices, it decreases the amount of measures to nearly half -- 7 measures. Pay-at-the-table technology eliminates the outdated time-consuming means of accepting payments and replaces it with a new streamlined procedure. Slower service means slower table turns and fewer people served -- that means less revenue per change.
3. Reduce Wait Times for Clients
While servers are running back and forth from the table to the POS terminal, guests, on the other hand, are sitting and waiting. If your staff did their best to supply a fantastic dining experience, a longer-than-necessary wait to repay the test could put a damper on the entire evening. Pay-at-the-table technology enables you to cap off the day with another instance of the terrific customer experiences you supply.
/why-pos-matters-to-food-drink-retailers/
/mobile-commerce-trends-in-2020/
/loyalty-programs-in-online-shopping/
/top-4-pos-for-android-in-2020/
4. Boost Gratuities and Tips
Although some guests legitimately are not sure what to tip, others might believe that they're tipping well, when in fact it is much less than the standard 15 to 20 percent. Why not eliminate all of the confusion and let pay-at-the-table apparatus do the math? These handheld devices can automatically calculate and suggest tip amounts so patrons can easily how much and what percentage they are tipping.
5. More Customer Engagement
Pay-at-the-table technology provides servers more face time with clients. As opposed to dropping the check and walking away, the waitstaff remains at the table during the whole transaction and provides a chance to interact with the consumer more.
The pay-at-the-table solution might even enable you to ask clients to complete a brief questionnaire about their experiences and alert a supervisor immediately if a guest is not happy. Tableside payment with an offer to send electronic receipts is also a excellent chance for email capture to help build your customer database.
6. Increase Payment Security
If guests dip, tap, or swipe their credit cards on a mobile payment apparatus in the desk, they never hand over their card to another individual. This simple gesture gives clients peace of mind that their payment card information or identity is not being compromised while the card is from the sight.
See aslo
/nail-multi-store-management-for-omnichannel-experiences/
/layaway-payment-method-in-pos/
/what-makes-great-pos-experience/
/top-5-restaurant-pos-systems-in-2020/
7. Reduce Chargebacks
Soon after the EMV liability change in 2015, small companies that didn't upgrade to EMV payment devices were (and still are) getting hit with the post-EMV friendly fraud outbreak . This is a trend where customers with an EMV-enabled card make a legitimate purchase in a company which does not have an EMV payment device. The cardholder then disputes the transaction with the card issuer and the issuer imposes a chargeback on the acquiring bank, who in turn, passes it on the merchant.
This kind of fraud that is friendly has become especially rampant in the restaurant industry because tipping adds a layer of complexity when it comes to authorizing EMV transactions. But, pay-at-the-table solutions are a excellent way to overcome these challenges and protect your restaurant from chargebacks and fraud.
8. Increase Profitability
Turning tables quicker, keeping clients happy and building their loyalty, working more efficiently, and reducing costs including EMV chargebacks total up to more profitable business operations. Try this ROI calculator to learn what tableside payments can do for your bottom line.
What to Look for in a Pay-at-the-Table Solution
It is important not to make the mistake of believing that any pay-at-the-table apparatus can provide your restaurant with maximum benefits. Start looking for pay-at-the-table apparatus with these must-have capabilities.
More info
/differences-between-multichannel-and-omnichannel/
/shopify-pos-reviews-is-it-best/
/mobile-pos-is-this-the-future/
/ai-trend-in-the-retail-business/
/types-of-pos-system-connectpos/
/what-is-point-of-sale-pos-system/
POS Integration
Mobile payment devices will provide your restaurant with the maximum degree of efficacy if they can fully integrate with your restaurant POS system and business management systems.
Connection Type
Pay-at-the-table devices should provide you the choice to connect wirelessly to your POS system through Wi-Fi, Bluetooth, or a mobile connection.
EMV Transactions
EMV-capable pay-at-the-table devices permit you to accept card payments securely, with processor technology that makes a exceptional cryptogram for every transaction. This helps to decrease card fraud -- a counterfeited card will be rejected if your system is EMV compliant, saving you the cost and hassle of managing chargebacks.
Contactless Payments
With the rising popularity of mobile pockets such as Apple Pay, Android Pay and Samsung Pay and the rollout of contactless cards in 2019, ensure that your pay-at-the-table devices also incorporate near-field communication (NFC) contactless technology. This can give your visitors with even greater advantage, allowing them to"tap and go."
Time-saving Characteristics for Servers
A pay-at-the-table device should produce a server's job easier, not more difficult. Choose a solution which enables them to log in on the PIN pad with the same credentials that they use in your POS system. The pay-at-the-table solution may also enable them to start checks, alter items, access a"my checks" or"all checks" list, and give them easy reorder functionality.
Related:
/how-to-use-magento-pos-omnichannel-retail/
/best-magento-pos-system-2020/
/7-factors-third-party-logistics-provider-3pl/
/connectpos-officially-released-on-bigcommerce-app-store/
/top-10-brands-that-are-leading-the-trend-using-omnichannel/
Customer-friendly Interface
Guests, in addition to servers, use tableside apparatus, so ensure that your pay-at-the-table solution's interface is customer-friendly, using simple to read directions and options to pay in full, spit the test, see tip suggestions, or a opportunity to rate their services.
E-receipts and Constructed Printer
Your tableside payment solution should also give guests the option to print a receipt using a built-in printer or to get an electronic receipt sent to their email address. If these email addresses can be populated into your marketing database, then that is a bonus.
Hardware Warranty
Also, pick a pay-at-the-table device backed by a hardware warranty that will provide you peace of mind knowing whether the unit is accidentally dropped or damaged your investment is completely protected.
Is Your Restaurant Operating Efficiently -- or Stuck in the Past?
Today's customers value their time and need convenient, efficient service. Pay-at-the-table solutions can replace the old procedure for running back and forth to a POS terminal with on-the-spot support and much more meaningful customer engagement.
See also
/what-merchants-should-know-about-online-shoppers/
/best-shopify-pos-apps-for-retail/
/top-payment-gateways-for-pos/
/must-have-pos-features-for-your-check-out/
https://www.connectpos.com/9-retail-business-ideas-growing-store/
Comments
Post a Comment