New Magento Omnichannel Guide: A mind-blowing recipe to become the leading omnichannel retailer with Magento
Do you run your own retail business and wear too many hats?
Do you manage a team that's always busy but not achieving the results you want?
Do you feel overwhelmed by Magento and the expensive retail solutions in the marketplace?
Too many Magento merchants struggle with data synchronization across their sales and fulfillment channels. You're wondering where and how to find a good model and roadmap for your business. You're not entirely sure exactly how Magento can help you with sales and other retail operations.
You need help running and scaling your Magento retail, but the technical documents don't address the retail workflows, and the retail so-called guides are marketing fluffs that barely scratch the surface of your daily operations.
You shouldn't feel alone or frustrated when building your strategy and turning your vision into reality.
So we thought we could help you with some vital ingredients for your omnichannel success.
They're included in our latest guide: Formulate a winning Magento omnichannel retail.
With 6 chapters, this guide will go into operational aspects that give your customers a more delightful shopping experience:
Chapter 1: Prepare your omnichannel approach on Magento
Pursuing omnichannel retail on Magento isn't for everyone.
To achieve omnichannel, you need to meet customer expectations by upgrading crucial business operations. Then we'll consider Magento capabilities, including its core and ecosystem, in meeting your goals.
Chapter 2: Sketch your winning model and roadmap
Omnichannel retail can be a long and winding road, filled with challenges and obstacles. However, with a good foundation, growing multi-store retailers can cut through complicated concepts and strategies and succeed.
Start with identifying the path to omnichannel on Magento and where you are on the journey. From there you can design the roadmap that best fits your business.
Chapter 3: Manage data centrally in Magento omnichannel retail
Many retailers using Magento struggle with managing information systems and related databases.
A primary reason is the lack of centralization. They want to turn Magento into a powerful centralized system but don't know what Magento is capable of and how to start.
This chapter explains how omnichannel business works in terms of “data” and how to take advantage of Magento plus its worldwide network to build your own centralized data system.
Chapter 4: Omnichannel on Magento: 6 key customer experiences
Nowadays, Magento retailers often fail at delivering a true omnichannel experience because they're insufficiently aware of the real needs and preferences of their customers across the buyer journey.
To design an effective omnichannel strategy in Magento, you should equip yourself with an in-depth understanding of your customers and focus on providing a seamless solution across sales channels to satisfy them.
This chapter identifies the 6 key customer experiences and how you can deploy a Magento system that meets customer expectations.
Chapter 5: Nail your omnichannel success with KPIs
When a retailer has invested their resources in an omnichannel strategy, it's reasonable to pause and ask, “Is this really working?”
But this simple question isn't so easy to answer. By combining in-depth quantitative with qualitative metrics, you'll be able to confidently identify which operations of your retail are leading, and which may need additional support to realize your omnichannel vision.
This chapter discusses how to measure omnichannel success with key performance indicators (KPIs).
Chapter 6: Succeed in Magento omnichannel retail: Lessons from 3 true examples
There is no one-way to achieve omnichannel in practice.
In this chapter, we break down 3 real success cases to see how these Magento retailers nail their omnichannel strategy.
You can also find some best practices from one of ConnectPOS's clients to apply to your own business. On the way to omnichannel, this retailer has set goals and encountered challenges that are typically found in growing businesses. What he gained is compelling evidence that omnichannel is achievable for medium-sized retailers.
Actionable insights for Magento retailers
This Magento omnichannel guide is a perfect mix of theory and practice. We've got:
Free assessment to identify which omnichannel maturity stage you're in
Sample Magento omnichannel models for growing multi-store merchants
Retail workflows of 5+ omnichannel experiences, from the customer's and your perspectives
Free template to record your most important KPIs
Best practices from successful retailers using Magento as the central hub
Everything in this guide is the result of 10 years of working with real Magento merchants. The guide was written based on the stories of ConnectPOS's clients, addressing common questions you might have when merging your online and offline.
We got different teams to contribute to this guide, from project managers to developers. We've also complemented the insights with the latest retail statistics and research.
This definitive guide will give you the knowledge and confidence to use Magento to implement your dream omnichannel system.
So don't waste this chance to get your omnichannel retail on the right track and be a hero to your team.
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