Best Pos for retailers

  Online engagement has risen as people adapt to the rise in at-home work.   In 2020, retail ecommerce sales grew  27.6%  year over year, which totals $4.3 trillion.   Ecommerce offers many opportunities, but it also poses the challenge of being unique. Personalizing the buyer's journey is essential if you want to make your customers feel better, build a relationship with them, and increase sales and retention. Consider how brick-and-mortar stores personalize items for customers.   Employees learn about their customers and give them freebies. They also keep track of which products are most popular.   You can personalize your ecommerce strategies with today's technology and creative thinking. This is what this guide will cover.   Five ways to make your buyer's journey memorable. Create personalized homepages Show recently viewed items You can cater to your location Create campaigns based upon user behavior Personalize your emails Make recommendatio...

  A majority of Americans feel underrepresented in media and marketing campaigns. This is why brands are more interested in how they are responding to the changing social landscape in America.   Diversity marketing, which recognizes and actively includes all groups of people who come in contact with ads, is now a cornerstone. Although the terms 'inclusion' or 'diversity' may seem to create an image of a broad audience, diversifying marketing strategies should be tailored to reach specific audiences and meet them where they will be most likely to come in contact with your brand.   There are many ways that your brand can embrace diversity, even if it is not being acknowledged or appreciated.   We'll be covering three of these in this post: Diversify your team Conduct market research Your customers should be heard Three ways diversity can be incorporated into your marketing strategies It has become increasingly important that a company is  socially aware  and ...