Copyright Trolls Threaten Your Ecommerce Business
Your website probably has pictures on it. It may also have video as part of the plan or to assist in the selling of products. The use of these items is critical to show your customers exactly what the item looks like or the product's functions. However, all too frequently the source of the pictures or movie isn't properly documented. This opens the door for"Copyright Trolls," a term that's used to refer to a business or person that buys the copyrights to works and then engages in an effort to attempt and profit from possible breach through intimidating need letters. This term doesn't refer to someone who's making legitimate claims for use of a photograph which might have been copied from a site illegally. The two typical kinds of Copyright Trolls are (1) people who try to scam people by intentionally placing their functions out online as"free" and then afterwards demand money for their own use, and (2) people who buy another firm's righ...